Re: Melbourne TV figures make grim reading


"Prefect_Being vs Paranoid_Android" <jgill@xxxxxxxxxxxxx> wrote in message
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On Tue, 11 Apr 2006 11:11:32 -0400, "ray o'hara" <roh@xxxxxxxxxxx>
wrote:


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"forty" <cforteNO@xxxxxxxxxxxxx> wrote in message
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From the "I wonder which GP will get axed to make room for Singapore"
Dept.


http://f1.racing-live.com/f1/en/headlines/news/detail/060411102338.shtml

Organisers of the Australian GP are grappling with bad news on
Tuesday.

Not long after Bernie Ecclestone mused loudly about the end of
tobacco
reprieves and the success of Bahrain's fill-in '06 opener, the
Australian
Herald Sun newspaper ran with the dire headline 'Prix a TV fizzer'.

Coming just after the Commonwealth Games, the recent F1 race in
Melbourne
attracted the lowest TV ratings ever recorded since Albert Park took
over
the country's race back in 1996.

The Roy Morgan Sports Monitor found that only 565,000 Australians -
less
than three percent of the population - watched the whole 57 laps;
about
half of an audience for the domestic AFL football games.


"With the (race's) future in question these audience figures make
interesting reading," said the Morgan poll's Gary Morgan.

In another local 'paper, the Melbourne Age, it is claimed that
circuit
attendance figures for 2006 were exaggerated by as much as 70,000.
The
'adjusted figure' is 230,000 for the four days.


Doesn't this say something about how the timing this year was an issue
for
the TV promoters in Australia and very little else.

Wasn't it up against the opening of the AFL season. Not so much news as
confirmation of expectations due to the necessity of changing from the
normal schedule.




as F1 races get transferred to the 3rd world it becomes less relevent to
western audiences.

In what way? WTF is the 3rd world anyway?


if you are unfamiliar with the term 3rs world you are out of touch



as tv reatings drop sponsors will rethink their very substantial outlays.

That's cost cutting sorted out then.



and cutting out the cost of F1 will kill the sport. racing lives off
sponsorship. attendence is irrelevent




the people behind the tobacco bans care little for F1, if bernie
continuse
to try to live off tobacco he will die with tobacco. the money is in the
west. when the sponsors see they are not getting any viewers in the west
they will take their money elsewhere.

It's called weighing up options.

and the weight of of the cost of F1 compared to the sponsors gain is
reaching a tipping point


.

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