Re: OT: So where the boody hell are you?

On Tue, 28 Feb 2006 08:16:01 +0000, Phil Newnham <pnewnham@xxxxxxxxx>
wrote:

CatharticF1 wrote:
There's a new campaign for Australian tourism that uses this as it's
slogan. But there is a lot of conjecture that the target audience won't
'get' the same sentiment conveyed when one Australian says it to another.

So as this is truly a representative cross section of 'foreigners' - I'm
curious whether to know whether you think it's good, bad or just plain
missing the target..

http://www.wherethebloodyhellareyou.com/

The ad is very pretty (once I eventually got it to play) but the
punchline feels a touch incongruous - more used to hearing a line like
that from a character in Eastenders, and not with friendly overtones. I
think it probably doesn't translate very well, IMO. It's also
reminiscent of the British Airways adverts that asked "Where is
everybody?" although that was meant to imply that because flights were
on offer, everyone had gone abroad, rather than not. The BA adverts were
quite funny but the Australia ad didn't make me laugh.

It's trying to show the 'buddy-buddy' way us Aussies are towards
tourists.
It'll probably work for the young to middle aged. Older gens may find
it a bit coarse and inappropriately forward.
Put it this way, i don't expect a huge influx of tourists from The
Vatican after seeing that ad.

But it's the Yanks that we really want here, bringing the big bucks;
Texans will come in hoards "Hey, if it bleeds we can kill it !"
Californians will be excited and ready to come here, but sadly rush
off and book their tickets to Austria.
Our Utah visitor numbers will unfortunately remain a static zero. We
should really send them a portable TV and some batteries..

--

Regards, Frank
.

Relevant Pages

  • Re: OT: So where the boody hell are you?
    ... But there is a lot of conjecture that the target audience won't 'get' the same sentiment conveyed when one Australian says it to another. ... It's also reminiscent of the British Airways adverts that asked "Where is everybody?" ...
    (rec.autos.sport.f1)
  • Re: OT: So where the boody hell are you?
    ... But there is a lot of conjecture that the target audience ... reminiscent of the British Airways adverts that asked "Where is ... i don't expect a huge influx of tourists from The ... I'm looking forward to seeing the Australian Alps. ...
    (rec.autos.sport.f1)
  • Re: OT: So where the boody hell are you?
    ... But there is a lot of conjecture that the target audience ... reminiscent of the British Airways adverts that asked "Where is ... i don't expect a huge influx of tourists from The ... I'm looking forward to seeing the Australian Alps. ...
    (rec.autos.sport.f1)
  • Re: OT: So where the boody hell are you?
    ... But there is a lot of conjecture that the target audience won't ... 'get' the same sentiment conveyed when one Australian says it to another. ... The ad is very pretty but the punchline ... British Airways adverts that asked "Where is everybody?" ...
    (rec.autos.sport.f1)
  • Re: OT: So where the boody hell are you?
    ... But there is a lot of conjecture that the target audience ... won't 'get' the same sentiment conveyed when one Australian says it ... Texans will come in hoards "Hey, if it bleeds we can kill it!" ...
    (rec.autos.sport.f1)