Re: Smell the Bullshit: Fender Platinum Acoustasonic Guitar Cable

Ian Thompson-Bell wrote:
hank alrich wrote:
I think that when marketing departments have more balls (small,
though...) than brains we get this kind of crap:

----- BEGIN QUOTE -----

Acoustasonic: The Fender Platinum Acoustasonic Guitar Cable uses 4-Way
Differential Cable Architecture to present the best possible balance
between all frequency ranges, and to also preserve all the tone and
nuance that acoustic-electric guitars are capable of. Optimally selected
stranded conductors are used to preserve sustain and the edge and
dynamics that are so important in guitar sound, while two different
gauge solid conductors augment the midrange & bass to provide a much
fuller sound. Specially designed hollow treble conductors give these
cables a better, more extended high frequency presentation, with no
trace of harshness. These cables have a unique voice that has not been
heard before, and use a proprietary technology that is patented. They
are specifically designed for acoustic-electric guitar or electric
guitar when a more clean sound is desired.

----- END QUOTE -----


Never forget. there is no substitute for TALENT.

Cheers

Ian

Fender has been pulling this shit for years. Like claiming that alder was chosen for it's tone for example when it was really chosen because it was cheap, abundant, easy on router bits and doesn't require a grain filler. Don't get me wrong, I like Fender guitars (I own several), but they are essentially full of bull from a marketing perspective most of the time. They gotta find some way to repackage the same product year after year.
.

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