Re: Vox AC30 CC the real story....

"Pooh Bear" <rabbitsfriendsandrelations@xxxxxxxxxxx> wrote in message
news:43B682D4.AB9937E4@xxxxxxxxxxxxxx
>> Dusk did the right thing - he tried the amplifier in a store, heard
>> something he knew he didn't like, and didn't buy it. If more people
>> would do that rather than waiting until after they plunked down their
>> money, found that there was something weird about what they bought, and
>> post an "is this normal?" message on a forum, manufacturers would get
>> the idea that they're doing something wrong. But as long as people keep
>> buying, they'll keep selling.

Because of another fact that consumer OEMs are keenly aware of - a fairly
large percentage of people will never return a product or use the warranty
to get it fixed. Normally in manufacturing you want to fix problems as close
to the source as possible because the total cost of the fix increases as the
product gets further through the development process, with the most
expensive fix being after reaches the hands of the consumer. This
relationship works the other way if the majority of consumers don't take
action on their defective product, the manufacturer is free to focus on just
getting the product off the showroom floor, and simply eat the cost of the
returns they'll have to deal with.

Traditionally a company that did this would get a bad reputation and lose
business in the long run, but that factor can also be mitigated. They simply
buy somebody else's reliable name and run it into the ground, and keep
acquiring and milking quality companies as they need to. Quality costs, and
the companies that reduce their quality to the minimum to do business have a
big competitive advantage over companies that want to earn a long term
reputation as a quality manufacturer.

As you and other have said, the only counter-measure is us - our collective
ability to simply stop buying crap and insist on better products.
Unfortunately for many cash-starved musicians the mentality is like
gambling; "I don't care if 1 out of 5 fails out of the box, as long as I'm
not that one. I'm always going to buy the cheapest thing available.".

Sean


.

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