Re: CBS's Proof Positive
- From: WQ <WQieue@xxxxxxxxx>
- Date: Sun, 2 Nov 2008 16:57:20 -0800 (PST)
On Nov 2, 6:03 pm, "Obveeus" <Obve...@xxxxxxx> wrote:
"WQ" <WQi...@xxxxxxxxx> wrote:
On Nov 2, 9:54 am, "Obveeus" <Obve...@xxxxxxx> wrote:
Yes, CBS viewers will 'come running' for another rerun of yet another--- As usual, you keep missing the point, which is that viewers
crime
procedural they already watch. Then again, maybe they don't have to 'come
running' because they never leave the house and they only seek out
programming that fits that same comfortable mold (crime procedural) for
them...and they can't tell first run from reruns anyway, so they watch
the
same shows again and again.
*actually tuned in* in numbers that were practically double of the
previous week's Ex List, to which viewers *actually tuned out*.
They didn't so much 'tune in' as they simply didn't 'tune out' during that
hour. The CBS viewers park on that channel all night long. The Ex-List
didn't have any dead bodies and didn't have any 'mystery' to solve that they
had already seen before so they could/should already know the solution for
this time around. Scary stuff. Moonlight was scary too...sure, dead
bodies, but still no 'comfort food' of the basic crime procedural...in
repeat no less.
--- Let's see now. Ghost Whisperer gets an almost 6 rating and then
Ex List gets a 3.7 rating and that's not tuning out? They even tuned
out of Numbers at 10 when it could get barely a 6 rating with Ex List
as a lead-in. With NCIS, double the viewers tune in over Ex List's
total - that's "tuning in". And both Whisperer and Numbers got boosts
themselves out of that, especially the latter in reaching almost a 7
rating. Again, that's "tuning in," in the sense that a substantial
extra number of them tune in when before they were "tuned out". Tuned
out because CBS wasn't programming what viewers would be willing to
see, and sometimes, as in the case of Ex List, one show can make the
whole difference for an entire night's results to go negative, just as
NCIS made a difference as well for the night's overall results to go
positive.
The point being: there are viewers just waiting out there to be
capitalized on by networks and the networks are just not being
capitalistic enough to taking advantage of and profiting from them -
and making money is the name of the game, no?
It seems that you are the one missing the point. Why should CBS come up
with any new show to fill in on Friday night when they can pull in a ton of
viewers just by showing a repeat of one of their crime procedurals? If the
point is to make money, and it is, then the best profit margin is to re-air
the same old crap for as long as people will keep watching it again and
again. NCIS doing well gives CBS less incentive to program new shows on
Friday, not more.
--- They can program repeats if they want, if all they want to do is
succeed on a short-term basis. But that only kills real competition
because then the other networks would just roll over and play dead and
simply air cheap reality shows or throwaway scripted fare, which in
turn does nothing to keep Friday healthy in the long term and make the
night special in its own way for viewers to want to watch it. It
would just perpetuate a situation that exists now.
But yet once again you keep missing the point, which is simply that
viewers will watch original scripted programming on Friday so long as
you program the kind of stuff that looks and feels like Friday
programming viewers would want to watch. The fact that they would
even tune in to an NCIS repeat demonstrates that there's an untapped
audience out there just ready and willing to watch something on Friday
if you give it to them. Take last year's Women's Murder Club. Hated
the show, but surprisingly it did well for a 9 pm series, better than
anything any of the networks have been airing at 9 this season. If
ABC was smart, it would've held onto it and built around the show to
strenghten the night for themselves rather than let it go and then
give up on the night with its reality puke, which is doing absolutely
nothing positive and long-term for the network but dragging down its
weekly average each and every week.
But the proof will be
in the pudding next week when another NCIS repeat airs and if the
numbers hold up for that as well, then that's exactly what I'm talking
about.
No. People watching again next week supports what I said, not what you
said. If 50 million people tune in next week for a crime procedural rerun
it won't support your theory that viewers will flock to a new program if it
is good on CBS.
--- It's only 11 million. But still, that's about 5.5 million, if not
more, than were there for Ex List. Where were they before?
Definitely not watching any of the other networks since none of their
shows did that much better the Friday before than this past Friday.
They were lost viewers watching cable or just living a life, doing
anything other than putting themselves through the punishment of
watching intolerable Friday TV. Most knew a repeat of NCIS would be
tolerable enough to watch, but those most would probably have
preferred an original scripted entry instead. Think of the rating it
would've gotten if it had been an original episode. In fact, even if
CBS moved The Mentalist to Frioday at 9, where I think that show would
be a good, easy and compatible fit, I'm sure the night could average
even higher, an 8.0 or 8.5, 3 points higher than with Ex List, which
would then really put the screws on the other two, ABC and NBC, to get
serious about counterprogramming much more convincingly and
effectively or else eventually run the risk of getting only a 1.0 and
2.0 rating, which seems to be the direction they're already heading
in.
Like I said earlier, the 3 networks should aim for a collective
viewership of about 36 million - better yet, let's just make it 30
million, a tenth of the population - to divide among themselves to
make the night a legitimate viewing night for people. With Ex List,
the 9 pm hour was only reaching out to about 12 million as a 3-net
total. That's beyond underperforming and underachieving, that result
shows nothing more than a declaration of abandonment of both the night
and viewers by the networks.
.
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