Scary Digital Television scenario

According to this article:

27 different TV stations in North Carolina will all air the same Digital TV
infomercial this Saturday night, 7:30pm.

Can you imagine being one of those 8 or 9 people that is home watching TV on
Saturday night with only over-the-air reception? Those poor people are
going to feel like they have entered the Twilight Zone when every station
they tune to is playing the same government supported broadcast.