November 5th-11th - ABC's spin



Primetime Ratings Report For the week of November 5, 2007 (Based on
National Live + Same Day Program Ratings)

ABC Wins the Week in Total Viewers and Adults 18-49, its Second
Straight Week to Lead in the Key Sales Demo and 5th Time in 7 Weeks
This Season

The Network Attracts its Largest Audience This Season and, Excluding
The Week of the '07 Oscars, ABC's Most-Watched Week in 1 Year

ABC Airs 7 of the Week's Top 20 TV Shows in Adults 18-49, More Than
Any Other Net, Including the No. 1 Program with "Grey's Anatomy"

"Dancing with the Stars" is Monday's Top Draw in Viewers for the
Seventh Week in A Row, Also Qualifying as the Night's No. 1 Show in
Adults 18-49 and Adults 25-54

The Season's No. 1 New Comedy and Most-Watched New Show Overall,
"Samantha Who?" Wins its Time Slot for the Fourth Straight Week in
Viewers and Key Women

With "The 41st Annual CMA Awards," ABC Dominates Wednesday Evening,
Beating Second-Place CBS by 4.5 Million Viewers and by 69% in Adults
18-49

"CMA Awards" Retains 100% of its Viewer and Adult 18-49 Audience Year
to Year, While Marking its Best Numbers in 4 Years with Women 18-49
and Women 18-34

Building its Adult 18-49 Audience for the Third Week in a Row, "Ugly
Betty" Produces its Top Viewer and Young Adult Results Since its
Season Premiere

The No. 1 Show on Thursday in Adults 18-49 for the Seventh Consecutive
Week, ABC's "Grey's Anatomy" Attracts its Biggest Audience Since its
Season Opener

For the Fifth Straight Week, ABC's "Women's Murder Club" Wins its Slot
in Viewers

With its Strongest Results in 9 Months, ABC's "Extreme Makeover: Home
Edition" Overshadows its CBS Unscripted Time Period Competition,
"Amazing Race XII"

Sunday's No. 1 TV Series for the Seventh Week Running, "Desperate
Housewives" Draws its Largest Audience in 4 Weeks and is Up Week to
Week in Adults 18-49

ABC's "Brothers & Sisters" Grows its Adult 18-49 Audience by 7% Week
to Week

WEEK No. 7:

During the week (w/o 11/5/07), ABC stood as the most-watched TV
network overall (11.9 million), while winning its second consecutive
weekly frame among Adults 18-49 (3.8/10). In fact it was the 5th time
in the 7 weeks so far this season that ABC qualified as the No. 1
network in the key young adult sales demo. In Adults 18-49, ABC topped
second-place Fox by 9% (3.5/9), third-place CBS by 15% (3.3/9) and
fourth-place NBC by 23% (3.1/8). ABC also ranked No. 1 for the week
with Adults 25-54 (4.4/11). For the 7th straight week this season, ABC
was the top draw across all key women demographics, maintaining wide
advantages over its closest competitors: W18-34 +11% (3.9/11 vs.
3.5/10 Fox), W18-49 +28% (5.0/13 vs. 3.9/10 CBS) and W25-54 +14%
(5.8/14 vs. 5.1/12 CBS).

ABC delivered its most-watched week this season and marked its top
Adult 18-49 number in 6 weeks best since season premiere week, w/o
9/24/07. Excluding the week of the 2007 "Academy Awards" telecast (w/o
2/19/07), the Net generated its largest weekly audience in 1 year
since the week of 11/13/06.

Rankings: ABC aired 7 of the Top 20 TV shows during the week in Adults
18-49, more than any other network, including the No. 1 program with
"Grey's Anatomy" for the 6th time in 7 weeks: "Grey's Anatomy" No. 1,
"Desperate Housewives" No. 3, "CMA Awards" No. 7, "Extreme Makeover:
Home Edition" No. 9, "Dancing with the Stars-MON" and "Brothers &
Sisters" tied at No. 11 and "Samantha Who?" No. 16. The Network
claimed 5 of the Top 10 most-watched television shows overall, the
most for any net: "Dancing with the Stars-MON" No. 3, "Grey's Anatomy"
No. 4, "Desperate Housewives" No. 5, "Dancing with the Stars the
Results-TU" No. 9 and "CMA Awards" No. 10. ABC's "Samantha Who?" stood
as the No. 1 new series of the week in Total Viewers and Adults 18-49.
A note about increasing DVR penetration and year to year rating
comparisons: Year-to-year rating trends based on the Live + Same Day
data stream may be somewhat distorted by the level of DVR penetration
in the Nielsen sample, which has more than doubled from approximately
10% during the same point in 2006 up to nearly 21% currently. More
viewers are watching shows on their own timetables, which may not be
reflected in the overnight next day numbers. Therefore, the only truly
valid year-to-year comparison would be one based on the Live + 7 Day
metric, once those stats are released by Nielsen.

Monday

Featuring its lineup of "Dancing with the Stars," "Samantha Who?" and
"The Bachelor," ABC qualified as Monday's most-watched TV network for
the seventh week in a row, surpassing second-place CBS by 4.6 million
viewers (16.4 million vs. 11.8 million). The Net also ranked a solid
No. 1 on the evening among Adults 18-49 (4.4/11) and Adults 25-54
(5.4/12).

"Dancing with the Stars" (8:00-9:45 p.m.)

ABC's "Dancing with the Stars" marked its seventh straight week as
Monday's most-watched TV show (20.5 million). In addition, the
broad-appealing unscripted dance competition also stood as the No. 1
TV show of the evening with Adults 18-49 (4.9/12-tie), Adults 25-54
(6.2/14-tie), Women 18-49 (7.2/16), and Women 25-54 (9.1/20).

"Samantha Who?" (9:45-10:15 p.m.)

The season's No. 1 rookie comedy in viewers and young adults, as well
as the most-watched new show overall, ABC's "Samantha Who?" led its
time period for the fourth straight week in Total Viewers (12.9
million), Women 18-49 (6.2/13) and Women 25-54 (7.0/15). The new ABC
sitcom also ranked No. 1 in its slot with Adults 18-49 (4.3/10). The
ABC freshman comedy built on its lead-in among Adults 18-34 (3.2/8 vs.
3.1/8).

"Samantha" was up week to week among Men 18-49 (2.4/6 vs. 2.3/6) and
Teens 12-17 (1.4/5 vs. 1.2/4), hitting a series high in the latter
demographic.

Trailing only "DWTS" on the night, "Samantha Who?" stood as Monday's
second-highest-rated TV program with Women 18-49 and Women 25-54.

"The Bachelor" (10:15-11:00 p.m.)

Placing second in its time period to CBS veteran "C.S.I.: Miami,"
ABC's "The Bachelor" topped NBC's "Journeyman" during the 10 o'clock
hour by 4.1 million viewers (9.2 million vs. 5.1 million) and by 62%
in Adults 18-49 (3.4/9 vs. 2.1/5). The ABC unscripted series ranked
No. 1 in its time slot among Women 18-34 (4.1/11) and Women 18-49
(5.1/13-tie).

"The Bachelor" achieved season highs with Men 18-34 (1.8/5) and Men
18-49 (1.8/5).

Tuesday

"Dancing with the Stars the Results Show" (9:00-10:02 p.m.)

ABC's "Dancing with the Stars the Results Show" finished a solid
second place to Fox's "House" in the 9 o'clock hour among Total
Viewers (17.1 million) and Adults 18-49 (3.9/9). "DWTS the Results
Show" outdrew its unscripted competition, NBC's "Biggest Loser," by
8.9 million viewers and by 9% in Adults 18-49 ("Biggest Loser" = 8.2
million & 3.5/8). Actress Jane Seymour was the seventh celebrity to be
eliminated from the ABC contest this season.

Boston Legal" (10:02-11:00 p.m.)

During the 10 o'clock hour, ABC's "Boston Legal" outperformed CBS'
"Cane" by 2.8 million viewers (10.6 million vs. 7.8 million) and by
37% in Adults 18-49 (2.6/7 vs. 1.9/5).

Wednesday

"The 41st Annual CMA Awards" (8:00-11:00 p.m.)

With the Net's telecast of "The 41st Annual CMA Awards," ABC dominated
Wednesday's prime, topping second-place CBS on the evening by 4.5
million viewers (16.0 million vs. 11.5 million) and by 69% in Adults
18-49 (5.4/14 vs. 3.2/8). In fact with the 3-hour broadcast of the
music awards show, ABC ranked No. 1 during each half-hour of the night
in both Total Viewers and Adults 18-49. ABC also took top honors on
the night with Adults 25-54 (6.2/15) and Adults 18-34 (4.1/11), as
well as ranking as the top broadcaster with Teens 12-17 (2.9/10) and
Kids 2-11 (1.5/7).

ABC delivered its largest Wednesday audience and top Adult 18-49
rating on the night in 1 year since 11/15/06 and 10/4/06,
respectively. The "CMA Awards" generated ABC's highest Women 18-49
rating (7.2/18) on the evening in more than 2 years excluding sports,
best since 9/21/05.

On the show's second-ever airing on ABC, as it moved from Monday to
Wednesday year to year, the "CMA Awards" retained all of its audience
among Total Viewers and Adults 18-49. In fact the show turned in its
highest ratings in 4 years with Women 18-34 (5.6/15) and Women 18-49
(7.2/18) best since 2003.

ABC's telecast of the "CMA Awards" towered over CBS' May '07 telecast
of the "ACM Awards" by 6.7 million viewers and by 100% in Adults 18-49
(CBS' "ACM Awards" on 5/15/07 = 9.3 million viewers and 2.7/7 in
AD18-49).

An estimated 34.6 million viewers watched at least some portion of the
"The 41st Annual CMA Awards" during its 3-hour telecast unique Viewers
2+ that watched 6 minutes or more of the program.

Thursday

ABC won its seventh straight Thursday among Adults 18-34, beating out
second-place CBS by 29% on the night (4.9/14 vs. 3.8/10). The Net took
second place on the night in Viewers (12.9 million) and Adults 18-49
(5.0/13), as CBS received a substantial boost this week from
9:00-11:00 p.m., resulting from a crossover episode between "C.S.I."
and "Without a Trace."

Despite the stiff competition from CBS on the evening, ABC attracted
its biggest audience on the night in 6 weeks best since season
premiere Thursday on 9/27/07.

"Ugly Betty" (8:00-9:00 p.m.)

Holding second to CBS' "Survivor: China" from 8:00-9:00 p.m., ABC's
"Ugly Betty" outdelivered its NBC comedy competition in the hour ("My
Name is Earl"/"30 Rock") by 3.7 million viewers (10.8 million vs. 7.1
million) and by 9% in Adults 18-49 (3.5/9 vs. 3.2/8). "Betty" ranked
No. 1 in its time slot among Adults 18-34 (3.2/9) and Women 18-34
(4.8/13). In fact the ABC sophomore series won its time period for the
seventh week in a row among its core audience of Women 18-34, beating
out second-place "Survivor: China" by 55% (4.8/13 vs. 3.1/9).

Building its Adult 18-49 audience for the third week in a row, ABC's
"Ugly Betty" generated its largest overall audience and top Adult
18-49 number (tie) in 6 weeks since 9/27/07, with its season premiere.
"Grey's Anatomy" (9:00-10:07 p.m.)

ABC's "Grey's Anatomy" won the 9 o'clock hour and stood as Thursday's
No. 1 television program across each of the key adult demographics:
Adults 18-34 (8.2/21), Adults 18-49 (8.0/19) and Adults 25-54
(8.3/18). In its time period, "Grey's" beat out CBS' "C.S.I." by 25%
in Adults 18-49 (8.0/19 vs. 6.4/15). It's the seventh straight week
that "Grey's Anatomy" has been Thursday's No. 1 program in the key
young adult sales demographic.

"Grey's Anatomy" delivered its largest audience (19.5 million) since
its season opener 6 weeks ago on 9/27/07.

Friday

"Women's Murder Club" (9:00-10:02 p.m.)

Continuing to surge from its lead-in among viewers and young adults,
ABC's "Women's Murder Club" led its hour for the fifth consecutive
week, outperforming CBS' second-place "Moonlight" by 1.7 million
viewers (9.6 million vs. 7.9 million). The new ABC drama beat NBC's
competing sophomore drama, "Friday Night Lights," among Adults 18-49
(2.0/6 vs. 1.9/6).

Retaining all of its Total Viewer and Adult 18-49 audience week to
week, "Women's Murder Club" was up from the prior week by 20% among
Adults 18-34 (1.2/4 vs. 1.0/3) and by 4% in Women 18-49 (2.9/8 vs.
2.8/8).

Sunday

ABC was competitive on Sunday night in Total Viewers (13.1 million)
and Adults 18-49 (4.9/12), despite facing NBC with its "Sunday Night
Football" (Indianapolis-San Diego) coverage (14.3 million & 5.5/14)
and an NFL (Dallas-NY Giants) primetime overrun-boosted Fox (13.1
million & 5.8/14). CBS ran a distant fourth on the night in Adults
18-49 (2.8/7), more than 2 whole rating points behind the other nets
during prime. For the seventh straight Sunday, ABC ranked a definitive
No. 1 on the evening across the key women demographics: W18-34
(4.9/14), W18-49 (6.3/16) and W25-54 (7.2/17).

For the 7th consecutive Sunday this season, ABC's "Desperate
Housewives" qualified the night's No. 1 TV show in Total Viewers and
Adults 18-49.

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

The most-watched TV show overall during the 8 o'clock hour, ABC's
"Extreme Makeover: Home Edition" dominated its unscripted competition
in the time period, beating CBS' "Amazing Race XII" by 4.5 million
viewers (15.0 million vs. 10.5 million) and by 66% in Adults 18-49
(5.3/13 vs. 3.2/8).

"Home Edition" drew its biggest audience and tied its highest Adult
18-49 rating in 9 months since 2/11/07 and 2/18/07, respectively.

"Desperate Housewives" (9:00-10:01 p.m.)

Sunday's No. 1 TV series for the 7th week in a row, ABC's "Desperate
Housewives" dominated the 9 o'clock hour, ahead of NBC's NFL coverage,
among Total Viewers (18.6 million) and Adults 18-49 (7.2/16).
"Desperate Housewives" overshadowed its drama competition in the time
slot, "Cold Case," topping the CBS series by 5.8 million viewers and
by 148% in Adults 18-49 (12.8 million & 2.9/7).

"Desperate Housewives" was up week to week among Adults 18-49 (7.2/16
vs. 7.0/16) and delivered its biggest overall audience in four weeks
since 10/14/07.

"Brothers & Sisters" (10:01-11:00 p.m.)

ABC's "Brothers & Sisters" outdelivered its drama competition during
Sunday's 10 o'clock hour, CBS' "Shark," by nearly 1 million viewers
(12.4 million vs. 11.5 million) and by 88% in Adults 18-49 (4.9/13 vs.
2.6/7). The ABC sophomore drama won the hour, beating NBC's NFL
coverage, across each of the key women demographics: W18-34 (5.2/15),
W18-49 (6.8/17) and W25-54 (7.9/18).

"Brothers & Sisters" grew its Adult 18-49 audience 7% week to week
(4.9/13 vs. 4.6/12).

Source: Nielsen Media Research (National Live+Same Day Program
Ratings), week of 11/5/07, unless stated otherwise.
.



Relevant Pages

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