HBO's "Treatment" to run weeknights



from zap2it

HBO Sets Up 'Treatment' Program
Series will air every weeknight for nine weeks

If you're planning to be "In Treatment" with HBO, be warned: The
schedule will be a rigorous one.

The premium-cable network has set a premiere date for its ambitious
drama series, which follows a therapist named Paul (Gabriel Byrne) as
he counsels several patients while undergoing psychotherapy himself.
It will debut at 9:30 p.m. ET Monday, Jan. 28 and run for nine weeks.

And by "nine weeks," we mean nine whole weeks. The half-hour show,
based on an Israeli series also called "In Treatment," will run Monday
through Friday, with each night devoted to one of Paul's patients.
That patient's episodes will air on the same night over the course of
the show's 45-episode run.

"'In Treatment' is a unique series that requires a unique scheduling
strategy," says David Baldwin, head of program planning at HBO. "We
are maximizing the exposure of this exciting new show in order to
offer our subscribers the widest possible choice of viewing options,
and the opportunity to stay engaged with the series for its entirety."

The show also stars Melissa George ("Alias"), Blair Underwood ("Dirty
Sexy Money"), Mia Wasikowska, Josh Charles ("Sports Night"), Embeth
Davidtz ("Junebug," "Bridget Jones's Diary") and Dianne Wiest ("Law &
Order," "Dan in Real Life"), who plays Paul's doctor.

Starting with the show's second week, reruns of the previous week's
episode for that day will air prior to new installments. HBO On Demand
will preview the full week's worth of shows each Monday, and HBO
Signature will air the episodes at the same time as the appointments
for each patient: 9 a.m. Mondays for George, 10 a.m. Tuesdays for
Underwood, 4 p.m. Wednesdays for Wasikowska, 6 p.m. Thursday for
Davidtz and Charles and 7 p.m. Friday for Wiest.

Rodrigo Garcia ("Six Feet Under," "Big Love") is executive producing
the show with Mark Wahlberg ("Entourage"), Stephen Levinson and Hagai
Levi, who created the Israeli series.
.



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