Re: CourtTV rebrands, adds talk and reality shows
- From: jack ak <akjack@xxxxxxxxxx>
- Date: Wed, 14 Mar 2007 02:01:07 GMT
patty1@xxxxxxxxxxxxxx wrote:
In article <zLzJh.7117$M65.2623@xxxxxxxxxxxxxxxxxxxxxxxxxx>,
jack ak <akjack@xxxxxxxxxx> wrote:
The subject line doesn't match the story.
"Rebrands" is current tense, while the story mentions things to happen
in the future. Shouldn't "adds..." have been "will add..."?
Welcome to the world of headline writing. Auxiliary verbs are
not popular, as they make the headline longer. Yes, technically
it changes the tense of the sentence, but the opening lines of
the body copy should clarify what time period is being discussed.
Patty
I wasn't referring to the story headline. It was the newsgroup
posting subject line that misled. The story headline was shorter
than the posting subject line and used the proper tense.
The newsgroup posting subject line could lead one to think the new
name might appear in the text.
Here's the story headline...
"Court TV To Ditch Name, Change Programming in Rebrand"
.
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