Re: Buy now vs. later (was DMX daisy Chaining)

David McCall <david.mccall@xxxxxxxxxxx> wrote:
Funny you should say that. I was thinking seats, hmm,
now there's something you could leave you could
leave until later. It might not take too long before the
patrons got tired of sitting on the folding chairs

Don't laugh. I a theater I work at no-and-then did almost exactly that.
They had hideously uncomfortable seating when they opened, and a very
visible promotion for the "new seating" fund. When they had enough
collected they replaced about 1/3 of the seating with the new style, and my
understanding is that the donation rate increased after that (the new
seating was much more comfortable).

I don't think it was a cynical attempt to exploit the public though. They
opened with what they could get, and the patrons were willing to contribute
to something that was impportant to them. It helped a lot that they were
able to attract one of the well regarded small theater groups in town that
brought with them a pretty loyal group of patrons.

Eric

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