Product placement failure

OK, so I might have a minute or two on a programme with 5 million viewers. Full team, presenter, researcher, director, camera and sound men, two and a half hours of filming for somethng that might or might not be used. I thought like mad but there was no way to squeeze in any of the 'JF whose new novel...' Rats! I didn't have the nerve to stick posters up all round the shed.

JF
It was about footpaths, BBC Countryfile.
.

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