Re: Man, did I put the fox in amongst the chickens...

On Fri, 30 Mar 2007 11:26:42 -0700, Kat R wrote:
/snip/

Net publishing and small fan or semi-pro zines that can be whacked out
on the smaller Xerox self-contained presses that came out in the late
90s and early aughts have taken up a big part of the market that used to
be served only by the corporate pulp publishers. They can react faster
to market trends and fan demands or fashion than a bigger, slower
corporate press and survive on a smaller profit margin while serving a
narrower market niche. Narrow niche marketing at affordable cost is the
strength of the internet publishing world and SFF has always had a
tendency to splinter into narrow niches.


Is this happening much with book publishing, successfully?


R.L.

.

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