Re: Toshiba's cure for the 'Blu's
- From: "Richard" <rander3127@xxxxxxxxx>
- Date: Mon, 18 Aug 2008 22:24:31 -0400
Can't be any worse than the low-priced s---- being passed off by companies
like Samsung as capable Blu-Ray players.
You get what you pay for and $300-$500 will NOT do it.
"moviePig" <pwallace@xxxxxxxxxxxx> wrote in message
news:53e3e7be-dda3-4089-9e4a-b0605f8d4ec4@xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Interesting article. My quick take is that Toshiba may well have a
marketable point... at least until, say, LCDs begin losing out to
visually much-superior OLEDs...
----------------(begin article)----------------
Forget HD DVD: Toshiba focuses on plain old DVD
By PETER SVENSSON, AP Technology Writer Mon Aug 18, 12:18 AM ET
NEW YORK - After losing out in the battle to define the high-
definition successor of the DVD, Toshiba Corp. has turned its
attention to the next best thing: the DVD.
ADVERTISEMENT
On Monday, the Japanese electronics company is releasing a new DVD
player that it says does more than previous models to improve the look
of DVDs on high-definition TVs.
The XD-E500 will sell for a suggested price of $149.99, twice as much
as regular "upconverting" players, which also improve the look of a
DVD, but it is less than half the price of a Blu-ray player.
The Blu-ray disc, championed by Sony Corp., early this year beat out
Toshiba's HD DVD to become the dominant format for high-definition
discs. Toshiba has stopped making HD DVD players.
In a demonstration to reporters last week, Toshiba played the same
disc in an XDE player and a standard, $70 upscaling model on side-by-
side LCD HDTVs. The new player produced a subtle but noticeable
sharpening of the image.
Toshiba didn't demonstrate the XDE against a Blu-ray or HD DVD player,
and Louis Masses, director of product planning for the audio and video
group at Toshiba America Consumer Products, was careful to stress that
it's not meant to compete with or replace Blu-ray.
"If you want Blu-ray, go get Blu-ray. This product is meant to improve
playback of DVDs," Masses said.
Masses said the XDE technology, for eXtended Detail Enhancement, will
be used in other players, and the brand will be promoted extensively
in advertising, including on NBC's Olympics site.
Blu-ray players have six times the image detail of a DVD, and
upscaling players, even those using XDE technology, can't overcome
that. But they can sharpen edges to overcome the blurriness of a DVD
when displayed on a large screen.
Three years after their launch, Blu-ray players are popular with home-
theater aficionados but have not caught on in the mainstream, except
through Sony's PlayStation 3 game console, which can play Blu-ray
discs.
In emphasizing DVDs, Toshiba is playing up to a difficulty for Blu-ray
marketers: Most U.S. consumers are happy with DVDs, according to a
recent study by ABI Research, and don't believe Blu-ray provides as
big of a quality jump as DVDs did over VHS tapes.
----------------(end article)----------------
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