And so why don't we do it?

The United States could shave as much as 28 percent off the amount of
greenhouse gases it emits at fairly modest cost and with only small
technology innovations, according to a new report.

A large share of the reductions could come from steps that would more
than pay for themselves in lower energy bills for industries and
individual consumers, the report said, adding that people should take
those steps out of good sense regardless of how worried they might be
about climate change. But that is unlikely to happen under present
circumstances, said the authors, who are energy experts at McKinsey &
Company, the consulting firm.

http://www.nytimes.com/2007/11/30/business/30green.html

--
Josh

"We have always known that heedless self-interest was bad morals.
We know now that it is bad economics." - Franklin D. Roosevelt
.

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