kids' sunscreen recommendations?

I've got a super-pale redhead with very sensitive skin. I try to keep
him covered up as much as possible and I slather sunscreen on him, but
the one I'm using (Banana Boat Kids' tear-free SPF 50) seems to be less
than effective -- as in, he pinks up almost immediately, even after a
thick coating. DH read somewhere that all sunscreens are not created
equal; does anyone have a brand they like? Thanks!!

Em
mama to Micah, 11/14/04

.