Re: Daycare poll


"Ericka Kammerer" <eek@xxxxxxxxxxx> wrote in message
news:daKdnXKuRaNeCZHeRVn-qw@xxxxxxxxxxxxxx
> Donna Metler wrote:
>
>> "Nan" <nobodys@xxxxxxxx> wrote in message
>> news:mkuog1tqfvl67i2a4mtg1pssd8cuvpmnos@xxxxxxxxxx
>
>>>No, he's not inexperienced, but I would want someone who is
>>>established, and someone that I can check references of.
>>
>> I would expect someone leaving a center to start a home program to mostly
>> start with parents who they've had in center care or who they know
>> personally, and then after the program is established to start getting
>> people via word of mouth or other advertising methods (the good family
>> daycare homes here don't seem to need to advertise much, if at all).
>
> ...and I suspect that most folks who start in home
> daycares start by caring for the children of friends/
> relatives/neighbors as well, in order to build up their
> reputations. I suspect few start simply by hanging out
> their shingle and hoping folks will come (and those that
> do probably don't fare so well, unless they have other
> assets they can leverage).
>
> Best wishes,
> Ericka
>

That is exactly what I am hoping to do, though I would call my marketing
strategy a little more aggressive than hanging a shingle and hoping they
come. :)

The thing that boggles my mind is that the demand for care in my area is so
high, people seem to be willing to take any opening. *I* know I will give
excellent care. But it kind of gives me the shudders that some people are
willing to just go anywhere.

In any event, my plan is to fill in the gaps with character references and
hope on balance this is acceptable to folks. If not, we go to bail out plan
b!



.

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