NutraSweet by any other name is still aspartame

Careful folks. The re-branding monster has kicked in over at
Ajinomoto the maker of the aspartame product NutraSweet.

Aspartame’s reputation has come under fire in the last couple of
years as reports of possible unwanted effects of consuming the product
have surfaced. Reported effects of the pseudo-sweetener have included:
seizures, joint pain, headache, nausea, and vision changes.

Savvy consumers who want to avoid the…questionable at best…
aspartame in their diets know to scan low calorie and diet food labels
for words like NutraSweet and Equal.

But Ajinomoto announced in November of last year that they are re-
branding their product as “AminoSweet.” In their words, this move is
because the name change “…reflects that AminoSweet comes from the same
amino acids that are abundant in the food we eat every day.”

For the rest of the story visit:
http://www.healthiertalk.com/nutrasweet-any-other-name-still-aspartame-1470

Alice Wessendorf
Join the discussion over on: http://www.HealthierTalk.com

Source:
FoodBev.com February 17, 2010
.