ZapakMail.com Login - Compose - Send
- From: Kunal Shah <meet2kunal@xxxxxxxxx>
- Date: 30 May 2007 02:45:22 -0700
Zapak TV : India's first Interactive Online Multimedia TV. View "Bano
Budhimaan - The Hindi version of Bisnu Pahalwaan" Video -
ZapakMail.com Login - Compose - Send!! To view Video click here:
http://www.zapak.com/zapaktv.z?gnrid=37
Zapak Digital Entertainment has supposedly won itself a world record.
On May 4, 2007, the company announced that it had registered around
1,15,263 users for its email service called ZapakMail. This record-
breaking number is estimated to be the largest number of registered
users recorded by any Web site on a given day.
According to Rohit Sharma, COO, Zapak Digital Entertainment, who
confirmed this news, "We plan to roll out our mass media campaign from
May 7, 2007 before which we conducted a teaser seeding with our TVC
and Virals which has resulted in this disproportionate response. This
is by far the highest number of registrations any Web site has
garnered on one day. This is the first time a mail service is using
6-7 different creative routes to reach out to the masses and it has
paid of for us."
Well here is a site which pumped in nearly $2 million dollars in
advertising and completely exploded the online gaming scene in India.
Email was supposed to be an additional service. Zapak hasn't been able
to command too many online gaming addicts yet and I wouldn't be
surprised if their Email service does better than the primary Gaming
engagement.
.
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