Re: Starbucks--The True Story
- From: Danny Low <dlow@xxxxxxxxxxxxxxxxxx>
- Date: Mon, 08 Aug 2005 18:45:31 GMT
On Mon, 08 Aug 2005 01:32:40 GMT, "peanutjake"
<peanutjakeNO@xxxxxxxxxxx> wrote:
>Starbuck's as told by Jackie Mason
Uncommon Gounds by Mark Pendergrast has a short discussion of the
origins of Starbucks and how it came to be a chain of expresso bars.
The short version is it was started by customers of Peets who moved to
Seattle and found that there was no equivalent to Peets in Seattle.
One of their store managers went on vacation to Italy and saw the
expresso bars there. He persuaded the owners to give him a corner of a
store to operate an expresso bar. The expresso business soon took over
the regular business (selling whole bean coffee for people to make
their own coffee).
Starbucks introduced Americans to GOOD coffee. Before Starbucks,
American standards for coffee quality was set by millions of soldiers
drinking battlefield made coffee. Instant Folgers was as good as most
Americans got. Peets and Starbucks sold good quality coffee beans for
those few Americans who knew that coffee could be good. Starbuck's
expresso bars which also sold regular coffee by the cup and showed the
rest of America how good coffee could be. The success of Starbucks has
made restaurants upgrade the quality of their coffee. So if you get
good coffee nowadays at a restaurant, it is all Starbuck's fault.
Danny
real e-mail address is dlow@xxxxxxxxxxxxxxxxx
.
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