Re: Laptop Hunter ads

On Sun, 26 Jul 2009 19:33:35 -0700, John Slade wrote
(in article <h4j432$5rh$2@xxxxxxxxxxxxxxxxxxxxxxxxxx>):

ZnU wrote:
So, a couple of days ago, several of the Apple-bashers were in here
repeating a story told by Microsoft COO Kevin Turner:

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And so we've been running these PC value ads. Just giving people saying,
hey, what are you looking to spend? ³Oh, I'm looking to spend less than
$1,000.² Well we'll give you $1,000. Go in and look and see what you can
buy. And they come out and they just show them. Those are completely
unscripted commercials.

And you know why I know they're working? Because two weeks ago we got a
call from the Apple legal department saying, hey -- this is a true story
-- saying, "Hey, you need to stop running those ads, we lowered our
prices." They took like $100 off or something. It was the greatest
single phone call in the history that I've ever taken in business.

I did cartwheels down the hallway. At first I said, "Is this a joke? Who
are you?" Not understanding what an opportunity. And so we're just going
to keep running them and running them and running them.
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This sounded pretty fishy to me, as I noted in
http://groups.google.com/group/comp.sys.mac.advocacy/msg/6de86cc94b1374cc
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I'm sure that's just a completely accurate account. Of course Apple
legal called and said "Hey, you need to stop running those ads, we
lowered our prices." Because that's totally how the legal department of
a Fortune 500 company deals with the COO of another Fortune 500 company.

Now, if you told me that Apple's legal department had contacted
Microsoft with specific objections about how the ads were misleading, I
might believe that. Because they are. I rather suspect something like
that is precisely what happened, and this Turner guy is paraphrasing a
little too liberally (i.e. basically making stuff up).
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So today, it turns out that:
http://www.macrumors.com/2009/07/24/microsoft-alters-laptop-hunters-ads-i
n-wake-of-apple-price-cuts/
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Advertising Age reports that Microsoft has quietly altered at least one
of its "Laptop Hunters" television commercials to remove reference to
the price of a MacBook Pro after recent price cuts to Apple's notebook
line rendered the reference inaccurate.
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In other words, Turner's public gloating was, in fact, pretty much
nonsense. Apple had, as I suspected, contacted Microsoft with a
specific objection (to a now-inaccurate line about the price of a
MacBook Pro, as it turns out).


That's all well and good but the FACT is that the Mac will
cost a lot more than the PC laptop for what you get. All MS or
whoever would need to do is place an add saying that Macs cost
more rather than they cost a specific price.

John

You never learn, do you Slade? People don't buy Macs for "what you get",
(although with the iLife apps you do get quite a lot) they buy Macs for what
you DON'T get, WINDOWS, the most horrible and primitive OS on Earth! It's
worth a premium to not have to put up with that garbage and to not have to
buy and keep up to date anti virus software. to not have to wade through the
hideous and oft-displayed message boxes that Windows throws up at you
constantly. To not have to deal with lousy looking type, the arcane setup
dialogs, the goddamn registry, and the ugly kludgy interface. That's the
"more" you get for your money with Windows!

.

Relevant Pages

  • Re: Laptop Hunter ads
    ... And so we've been running these PC value ads. ... Because two weeks ago we got a call from the Apple legal department saying, hey -- this is a true story -- saying, "Hey, you need to stop running those ads, we lowered our prices." ... Now, if you told me that Apple's legal department had contacted Microsoft with specific objections about how the ads were misleading, I might believe that. ...
    (comp.sys.mac.advocacy)
  • Re: Laptop Hunter ads
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  • Re: Laptop Hunter ads
    ... And so we've been running these PC value ads. ... Just giving people saying, ... call from the Apple legal department saying, hey -- this is a true story ... Microsoft with specific objections about how the ads were misleading, ...
    (comp.sys.mac.advocacy)
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