Re: Apple TV - BOMBING

On May 21, 10:44 pm, ed <n...@xxxxxxxxxxxxxxx> wrote:
On May 21, 7:09 pm, KDT <scarface...@xxxxxxxxx> wrote:
<snip>

Yeah, according to iSuppli AppleTV actually makes money per unit
sold.  There is no way of knowing whether the XBox makes money since
MS's E&D division includes the Zune, and the Mac Business Unit.

that's some apples-oranges comparison dude...  isupply provides
component breakdown costs, and yes, the appletv's component breakdown
is less than suggested retail.  but that doesn't include the costs to
bring it to retail (when they sell direct) or the markdowns that
retailers get.  isupply also estimates the breakdown costs for the
xbox to be below retail (and has for a couple years- it estimated it
to be initially a money loser).  according to your 'logic,' there's no
way to know if appletv actually makes any money either, as apple lumps
it all in together with everything else.

<snip>

The XBox component prices were higher than the retail costs. There
was no way that it could have been making money. Besides, the few
millions that MS makes in the E&D division now (which includes WinMo
and the MBU) doesn't come near to equalling out the known billions
that MS's E&D division was losing for years -- including the one
billion dollar charge for RROD. Besides, XBox development and R&D
costs a lot more than the AppleTV. The AppleTV runs a minor tweak of
the MacOS. Even the AppleTV front end is basically the same as Front
Row that runs on the Mac.
.

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