The grand success known as microsoftSF

<http://kara.allthingsd.com/20090213/department-of-deja-vu-last-microsoft-re
tail-store-foray-was-a-bust/>
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Displaying BoomTown¹s advanced age and elephantine cache of
meaningless tech memories, after news yesterday that the
software giant was plunging into the retail market, I was
surprised to find little mention that Microsoft¹s last store
effort ended in failure in 2001.
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<http://blogs.siliconvalley.com/gmsv/2009/02/microsoft-stores-aim-to-encoura
ge-windows-shopping.html>
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And Microsoft¹s one previous retail experiment, the
microsoftSF store in San Francisco¹s Metreon Sony
Entertainment Center, survived only a couple of years before
closing in 2001. But the company is convinced that its
problem is not with products, but preconceptions, and it
seems determined to fight that battle hand-to-hand.
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<http://kara.allthingsd.com/category/san-francisco/>
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And Microsoft CEO (then President) Steve Ballmer weighed in
enthusiastically:
³We are delighted to be able to showcase in this
one-of-a-kind retail environment the entire range of
Microsoft software and hardware, as well as the
technology of other companies who share the vision of how
the PC and the Internet can empower people any time,
anywhere. San Francisco and the Silicon Valley are home
to the world¹s largest and one of the most sophisticated
high-tech audiences, so this was the natural place to
create this site­dedicated to showing, in an interactive
environment, the way technology can enhance our working,
learning, living and playing.²
Not so much, as it turned out. The store closed in 2001.
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<http://www.gadget37.com/2009/02/will-microsoft-retail-outlet-be-successful-
this-time/>
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Experts and industry analysts however, was not impressed with
this news. They believe that Microsoft has taken a bad
decision. In 1999, Microsoft first opened its retail store,
microsoftSF, in San Francisco. It was an 8,500 square foot
retail shop at the Metreon shopping center. The store
displayed more than 160 hardware and software products.
Unfortunately, the store did not do well and microsoftSF was
shut down in 2001.
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Maybe MS will do better this time, but clearly their last attempt was a
failure.

.

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