Re: Yep, some more actual Mac advocacy (This is comp.sys.mac.advocacy, after all)

On Sun, 13 Apr 2008 07:49:37 -0700, Hasta La Vista wrote
(in article <rK6dnV7OhIUUgJ_VnZ2dnUVZ_ternZ2d@xxxxxxxxxxx>):


"George Graves" <gmgraves2@xxxxxxxxxxx> wrote in message
news:0001HW.C426501A0008C969F01846D8@xxxxxxxxxxxxxxxxxxx
On Sat, 12 Apr 2008 08:04:43 -0700, Hasta La Vista wrote
(in article <WcydnaWYrLoMUp3VnZ2dnUVZ_gCdnZ2d@xxxxxxxxxxx>):


"Mayor of R'lyeh" <mayor.of.rlyeh@xxxxxxxxx> wrote in message
news:qhc0041l62v65pvpf1msokinmb1u4r74s2@xxxxxxxxxx
On Sat, 12 Apr 2008 00:42:45 +0200, Sandman <mr@xxxxxxxxxxx> wrote:

In article <5eavv39f8r5ddgk8aq705enoj9oheuur6c@xxxxxxx>,
Mayor of R'lyeh <mayor.of.rlyeh@xxxxxxxxx> wrote:

On Fri, 11 Apr 2008 10:22:15 -0700 (PDT), Dave Fritzinger
<dfritzin@xxxxxxxxxxx> wrote:

Interesting article in Business Week.

http://www.businessweek.com/technology/content/apr2008/tc20080410_20688
1.
htm

"The 20-year death grip that Microsoft has held on the core of
computing is finally weakening--pried loose with just two fingers.
With
one finger you press "Control" and with the other you press "right
arrow." Instantly you switch from a Macintosh operating system (OS)
to
a Microsoft Windows OS. Then, with another two-finger press, you
switch back again. So as you edit family pictures, you might use
Mac's
iPhoto. And when you want to access your corporate e-mail, you can
switch back instantly to Microsoft Exchange."

I've been saying for months that Apple is missing a Golden Opportunity
by not making the fact that any OS can run on Macs the centerpiece of
an ad campaign. It might not sit well with the Mac Faithful but it
would certainly make a lot of other people take a second look at Mac
HW.

The Get a Mac ads have mentioned this on several occasions.

Its been mentioned in passing but I'm talking about launching a
campaign that has that point as its centerpiece.
Of course it would require Apple ads to actually promote Apple
products instead of taking cheapshots at Microsoft based on
half-truths and outright lies.

If running Windows becomes the center point of Apple's ad campaign, how
will
they convince people to pay more for hardware to run Windows?


You won't convince them. The fact that a Mac CAN run Windows doesn't mean
that most do. In fact, most don't.

How do you know how many Macs are running Windows?

I know lots of Mac users. There is a such thing as sampling, you know. After
all, Nielsen ratings work that way.

You pay a bit more for hardware (in some
cases) from Apple to run OSX.

In my case I found Apple's prices to be double for what I paid for my PC,
for less hardware than I got.

So you can buy a PC and get MORE of LESS. Big deal. I can buy 50 Double
Cheeseburgers from MacDonalds or one good steak from Ruth's Chris for $50. I
don't have to tell you which I consider a better way to spend my $50. More of
less is never as appealing as less of more.

If you want to (or have to) run Windows, buy a
Windows box and skip the Mac.

Most of the world seems to have taken your advice. :-D

And that's just fine. Apple doesn't need for the whole world to buy Macs.
They do just fine where they are. Apple is a premium brand and I suspect that
they'll stay that way. After all, it works for them. You Winscum seem to
think only in terms of market share, a very narrow view of any market, if you
don't mind me saying so. There are lots of companies making premium products
whose market share is tiny when viewed against the mainstream, but Bentley,
Rolls Royce, Breitling, Rolex, Vacuum Tube Logic, Martin Logan, MV Agusta,
Armeria Tucci, E.J. Chutchill, etc., do very well in their respective niches,
thank you. The fact that one can get MUCH cheaper cars, watches, amplifiers,
speakers, motorcycles, and shotguns, or that some people will say that one
gets more for their money buying cheaper, more mass produced, similar items
doesn't lessen the appeal of these premium brands to those who value them.

.

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