Re: Yep, some more actual Mac advocacy (This is comp.sys.mac.advocacy, after all)


"Mayor of R'lyeh" <mayor.of.rlyeh@xxxxxxxxx> wrote in message news:qhc0041l62v65pvpf1msokinmb1u4r74s2@xxxxxxxxxx
On Sat, 12 Apr 2008 00:42:45 +0200, Sandman <mr@xxxxxxxxxxx> wrote:

In article <5eavv39f8r5ddgk8aq705enoj9oheuur6c@xxxxxxx>,
Mayor of R'lyeh <mayor.of.rlyeh@xxxxxxxxx> wrote:

On Fri, 11 Apr 2008 10:22:15 -0700 (PDT), Dave Fritzinger
<dfritzin@xxxxxxxxxxx> wrote:

>Interesting article in Business Week.
>
>http://www.businessweek.com/technology/content/apr2008/tc20080410_206881.htm
>
>"The 20-year death grip that Microsoft has held on the core of
>computing is finally weakening--pried loose with just two fingers. With
>one finger you press "Control" and with the other you press "right
>arrow." Instantly you switch from a Macintosh operating system (OS) to
>a Microsoft Windows OS. Then, with another two-finger press, you
>switch back again. So as you edit family pictures, you might use Mac's
>iPhoto. And when you want to access your corporate e-mail, you can
>switch back instantly to Microsoft Exchange."

I've been saying for months that Apple is missing a Golden Opportunity
by not making the fact that any OS can run on Macs the centerpiece of
an ad campaign. It might not sit well with the Mac Faithful but it
would certainly make a lot of other people take a second look at Mac
HW.

The Get a Mac ads have mentioned this on several occasions.

Its been mentioned in passing but I'm talking about launching a
campaign that has that point as its centerpiece.
Of course it would require Apple ads to actually promote Apple
products instead of taking cheapshots at Microsoft based on
half-truths and outright lies.

If running Windows becomes the center point of Apple's ad campaign, how will they convince people to pay more for hardware to run Windows?

.

Relevant Pages

  • Should Apple Remove the Gloves?
    ... Should Apple Remove the Gloves? ... of the Mac and PC are nice people that actually like each other and are ... there¹s even support with Microsoft Exchange servers for corporate ... consider all the online pundits who claim they used to be Windows ...
    (comp.sys.mac.advocacy)
  • Re: SHOULD APPLE TAKE THE GLOVES OFF AND GO AFTER MICROSOFT FOR REAL?
    ... Although Steve Jobs and Bill Gates at least pretend in public to have a friendly relationship of several decades, you know that Apple and Microsoft have been fierce competitors for years. ... They need files to be all or mostly compatible with the Windows counterparts, and it also gives Apple credibility as a maker of business computers. ... Indeed, when you watch the Mac versus PC spots, you might never have believed it possible. ...
    (comp.sys.mac.advocacy)
  • SHOULD APPLE TAKE THE GLOVES OFF AND GO AFTER MICROSOFT FOR REAL?
    ... SHOULD APPLE TAKE THE GLOVES OFF AND GO AFTER MICROSOFT FOR REAL? ... all or mostly compatible with the Windows counterparts, ... Indeed, when you watch the Mac versus PC spots, you might never have ...
    (comp.sys.mac.advocacy)
  • Re: Missing Features in Excel 2008!?
    ... I know that you all are volunteers and very hard working ones! ... It will damage Apple acceptance in the workplace, ... that's what Microsoft is Banking on. ... I have been a very dedicated Mac user since 1987. ...
    (microsoft.public.mac.office.excel)
  • Microsoftıs New Ad Campaign Ignores Logic
    ... new ad campaign featuring Bill Gates and Jerry Seinfeld. ... You see, other than the Windows logo and a brief blurb on the screen, ... Microsoft filmed a commercial about ... system, unless, of course, they want to buy a Mac. ...
    (comp.sys.mac.advocacy)