Re: Steve Ballmer: We're an ad company now
- From: "gimme_this_gimme_that@xxxxxxxxx" <gimme_this_gimme_that@xxxxxxxxx>
- Date: Sun, 29 Jul 2007 11:13:19 -0700
M$ may indeed be determined to allocate talent and resources to get
into the ad business.
Whether they will succeed is an unanswered question.
In the early 2000s M$ controlled a link-exchange web site that allowed
webmasters to create banner ads - for free - and to share them across
other sites.
The link-exchange was integrated with bcentral. With bcentral you
could purchase additional exposures. Link click through rates were
guarenteed, so that, if you didn't get at least 1.5 per 100000 clicks M
$ would give you more exposures.
Did bcentral ever make money? I fathom that it did. Did it make more
than 2 million? Probably not.
More recently, M$ has invested in yahoo. Yahoo's specialty is it's
internet directory, then after that its chat rooms and financial
forums.
Is this partnership going to make money for M$? I don't see how. Maybe
indirectly. It's possible that yahoo could swap out it's 360 MySpace-
WannaBe with Microsoft Spaces. And in doing so, yahoo users would have
to use IE 7 to see web pages at their fullest and to administrate
those pages. But that's it. That's the indirect connection.
Regarding Yahoo's directory, the web has gotten so big, and there is
so much content out there now, that yahoo's directory is useless. For
example, who has the time to go through 2000 web sites that all sell
necklaces?
It's my opinion that if M$, or any company, wants to make money
advertising on the web, it needs to corral podcasters and
videocasters. It needs to make advertising personal, not something
that overwhelms and distracts users from doing their usual stuff. The
company doing that best right now is Apple Inc.
.
- References:
- Steve Ballmer: We're an ad company now
- From: iMojo
- Steve Ballmer: We're an ad company now
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