Re: A Greener Apple

"Wayne Stuart" <me4@xxxxxxxxxxx> stated in post
1hxidd3.1kq1id21mhhdkpN%me4@xxxxxxxxxxx on 5/2/07 3:30 PM:

Snit <CSMA@xxxxxxxxxxxxxxxxxxxxx> wrote:

"Wayne Stuart" <me4@xxxxxxxxxxx> stated in post
1hxi4u6.1lpmp7x1trh7pcN%me4@xxxxxxxxxxx on 5/2/07 12:29 PM:

Snit <CSMA@xxxxxxxxxxxxxxxxxxxxx> wrote:

<http://www.apple.com/hotnews/agreenerapple/?chinese_super_fly>
-----
Apple has been criticized by some environmental
organizations for not being a leader in removing toxic
chemicals from its new products, and for not aggressively or
properly recycling its old products. Upon investigating
Apple's current practices and progress towards these goals,
I was surprised to learn that in many cases Apple is ahead
of, or will soon be ahead of, most of its competitors in
these areas. Whatever other improvements we need to make, it
is certainly clear that we have failed to communicate the
things that we are doing well.

It is generally not Apple's policy to trumpet our plans for
the future; we tend to talk about the things we have just
accomplished. Unfortunately this policy has left our
customers, shareholders, employees and the industry in the
dark about Apple's desires and plans to become greener. Our
stakeholders deserve and expect more from us, and they're
right to do so. They want us to be a leader in this area,
just as we are in the other areas of our business. So today
we're changing our policy.

So basically, while other PC manufacturers were only too happy to blow
their own trumpet when Greepeace asked them what they do to be green,
Apple - with their inherant secretiveness - kept shtum; so Greenpeace
assumed and consequentially reported the worst, that Apple were doing
nothing to be green? Seems a bit sloppy reporting if so.

*Seems* that may be the case, though I am not sure press releases are the
most reliable source of info, either. :)

Greenpeace have reponded already:
<http://www.macworld.com/news/2007/05/02/greenpeace/index.php>

Curious how all it takes is a press release for them to up their score
from 2.7/10 to 5/10. So basically, this *was* a measure of
communicativeness rather than greenness. Hmmmm... that was worthwhile
then.

I am glad that Greenpeace does work toward making companies more
responsible, I just wish they would do so in an honest way.


--
? Nuclear arms are arms
? OS X's Command+Scroll wheel function does not exist in default XP
? Technical competence and intelligence are not the same thing

.

Relevant Pages

  • A Greener Apple
    ... I was surprised to learn that in many cases Apple is ahead ... Unfortunately this policy has left our ... dark about Apple¹s desires and plans to become greener. ... LED technology. ...
    (comp.sys.mac.advocacy)
  • Re: A Greener Apple
    ... I was surprised to learn that in many cases Apple is ahead ... Unfortunately this policy has left our ... Apple - with their inherant secretiveness - kept shtum; so Greenpeace ... and millions of tons of "paper" into the environment each year, ...
    (comp.sys.mac.advocacy)
  • Re: A Greener Apple
    ... I was surprised to learn that in many cases Apple is ahead ... Unfortunately this policy has left our ... dark about Apple's desires and plans to become greener. ... Apple - with their inherant secretiveness - kept shtum; so Greenpeace ...
    (comp.sys.mac.advocacy)
  • Re: A Greener Apple
    ... I was surprised to learn that in many cases Apple is ahead ... Unfortunately this policy has left our ... dark about Apple's desires and plans to become greener. ... their own trumpet when Greepeace asked them what they do to be green, ...
    (comp.sys.mac.advocacy)
  • Re: Apple - the enviormentally friendly company
    ... Speaking to Macworld, Zeina Al-Hajj, Greenpeace International Toxics ... Campaign said: "We registered as an environmental NGO (non governmental ... realise Green My Apple was part of Greenpeace. ...
    (comp.sys.mac.advocacy)