A Greener Apple

<http://www.apple.com/hotnews/agreenerapple/?chinese_super_fly>
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Apple has been criticized by some environmental
organizations for not being a leader in removing toxic
chemicals from its new products, and for not aggressively or
properly recycling its old products. Upon investigating
Apple¹s current practices and progress towards these goals,
I was surprised to learn that in many cases Apple is ahead
of, or will soon be ahead of, most of its competitors in
these areas. Whatever other improvements we need to make, it
is certainly clear that we have failed to communicate the
things that we are doing well.

It is generally not Apple¹s policy to trumpet our plans for
the future; we tend to talk about the things we have just
accomplished. Unfortunately this policy has left our
customers, shareholders, employees and the industry in the
dark about Apple¹s desires and plans to become greener. Our
stakeholders deserve and expect more from us, and they¹re
right to do so. They want us to be a leader in this area,
just as we are in the other areas of our business. So today
we¹re changing our policy.

... We plan to introduce our first Macs with LED backlight
technology in 2007 ...
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Plenty more at the link... but it does seem the next iMacs will have backlit
LED technology. Anyone know the pros and cons of this over the current
tech?


--
? It is OK to email yourself files and store them there for a few weeks
? No legislation supercedes the Constitution (unless it amends it)
? Apple's video format is not far from NTSC DVD and good enough for most

.

Relevant Pages

  • Re: A Greener Apple
    ... I was surprised to learn that in many cases Apple is ahead ... Unfortunately this policy has left our ... dark about Apple's desires and plans to become greener. ... their own trumpet when Greepeace asked them what they do to be green, ...
    (comp.sys.mac.advocacy)
  • Re: A Greener Apple
    ... I was surprised to learn that in many cases Apple is ahead ... Unfortunately this policy has left our ... dark about Apple's desires and plans to become greener. ... Apple - with their inherant secretiveness - kept shtum; so Greenpeace ...
    (comp.sys.mac.advocacy)
  • Re: A Greener Apple
    ... I was surprised to learn that in many cases Apple is ahead ... Unfortunately this policy has left our ... dark about Apple's desires and plans to become greener. ... their own trumpet when Greepeace asked them what they do to be green, ...
    (comp.sys.mac.advocacy)
  • IPhone Monthly Plans to Start at $59.99
    ... As the Friday launch of the Apple iPhone neared and anxious customers ... Three monthly plans with a minimum two-year service contract will be ... high-end of the smart phone market, but analysts say the service plans ...
    (comp.dcom.telecom)
  • Re: Insurance
    ... total loss exposure is prior to issuing the policy. ... That's why most annual plans that do include a trip cancellation ... Do the UK style plans cover trip cancellation? ...
    (rec.travel.cruises)