Re: AMD offers no motherboard: why?


"daytripper" <day_trippr@xxxxxxxxxxxxxxx> wrote in message news:7d0gu1heo5c4npghftbetuspp37i6knhsk@xxxxxxxxxx
On Mon, 06 Feb 2006 22:58:42 GMT, "dawg" <don't look@xxxxxxxxxxxxxxxx> wrote:

"daytripper" <day_trippr@xxxxxxxxxxxxxxx> wrote in message
news:4hhfu11mk1da19r6bvcpat1q7q86rds8ao@xxxxxxxxxx
On Mon, 06 Feb 2006 19:40:25 GMT, "tony" <tonynews@xxxxxxxxx> wrote:

I think I know why: becuase it followed the path early on to allow
3rd parties to make the motherboards and now it's worried about
the relationship with those vendors. If AMD offered it's own board,
yes it would hurt the 3rd parties, but it's own profits would soar I
think. AMD recognizes the disadvantages of not supplying their
own boards and has put in place some programs to get more
consistent and higher quality boards produced from the board
vendors. That still falls way short of them supplying their own boards,
and that will keep them in the niche markets rather than the
mainstream IMO. ATI is an example of a company that does it
both ways and perhaps analysis of that company could provide
some insight as to the effectiveness of that business strategy.

Tony

AMD is too smart to get into the motherboard business. But that doesn't
say
much, in light of the market.

With the utter commoditization of the peecee motherboard business, the
population of motherboard manufacturers has diminished substantially, and
continues to diminish. There's precious little real profit available in
the
motherboard business to any other than the huge producers that can push
components, pcb and assembly/test costs to the bone through volume...

/daytripper

AMD has made their own Motherboards in the past.

So you'd change the question to "AMD offers no motherboard today, why?", then?

Easier to just think about it a little:
Why *did* AMD offer motherboards? And why *don't* they now?

They *did* to help jump-start a market. They *don't* because the market
*exists*. Making a profit from it is someone else's problem to solve...

Reason for AMD to sell motherboards: to get more people buying their CPUs
instead of Intel's. What if that move were to make it 50/50 (not likely)?

Tony


.

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