Re: Intellasys Site Has Changed!

On Jan 31, 1:28 pm, Elizabeth D Rather <erat...@xxxxxxxxx> wrote:
Intellasys is trying to focus their sales and support efforts on
potentially significant users of the technology (folks who will buy
large quantities of parts). That's a common business model for
companies introducing new and innovative technologies. Harris Semi
followed a similar plan in the 80's with the RTX parts.

And we all know how well that worked out.

Sales: Many semiconductor manufacturers are now using distributors
like Digi-Key and Mouser for samples and evaluation boards, allowing
their representatives to focus on volume sales and support services.
I have to believe that it would be pretty trivial for Intellasys to
set up a relationship with one of those distributors for samples and
evaluation boards (like the thumb drives, like the home theater demo
board they talked about in the past). Their sales staff wouldn't have
to deal with such trivia, while at the same time, these chips would
start to get into the hands of engineers who wanted to evaluate them
and hobbyists who wanted to learn about them.

Support: I don't get this either. They are going to have to produce
documentation anyway (datasheets, application notes, etc.) for their
bigger customers, so why not put those same documents online? What
support for engineers evaluating the chips and hobbyists trying them
out is needed other than basic technical data, and maybe on online
forum where users of the chips supported themselves?

I'm not expecting anyone from Intellasys to hold my hand, and I doubt
most other engineers would either. Give me a data*** (which used to
be online), some basic tools (which also used to be online), and give
me an evaluation board (like the thumb drives), and I can support
myself. And if I run into a roadblock, my first avenue for support
wouldn't be to go to Intellasys and waste their time, but to check out
online forums (like their own), mailing lists, and so on.

I have to wonder about a strategy of only going for bigger clients.
Seems to me to put all your eggs in one basket, and if one of those
clients decides to switch processors, you're screwed and scrambling to
find someone else. Seems a far better strategy would be to get these
chips in the hands of as many engineers as possible, get them familiar
with the technology, get them thinking about the kinds of applications
they would enable, and then wait for the orders to come in. Get a few
big clients, get a few smaller ones. Get the chips out there, and
engineers thinking about them when they make their processor
selection.
.

Loading