Re: smart use of search engines


"Stephen Taylor <editor@xxxxxxxxxxxxx>"
<StephenTaylorFRSA@xxxxxxxxxxxxxx> wrote in message
news:e4ce883e-6e5f-442e-b5ae-0cf0e3da432c@xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
On May 23, 11:53 am, "jk" <aq...@xxxxxxxxx (not the q's)> wrote:
Make better use of search engines.

When typing "computer languages" in Google's little window Wikipedia
comes first of 12,8 mln hits. Even the first indent starts with "A
programming language ..." (not APL btw). Why is Wikipedia on top?
I have some twenty permanent terms for checking the rank of my own
website in a search (no commercial objective whatsoever, just a
"hedonic" contest). Why is my site always on the first ten and often
comes first of millions of hits in those tests? There's one simple
rule,
but it's all described in Google Hacks, a book written by
Google-people.

So, vendors of APL(s) make sure APL is the first hit when people are
searching for some IT-tool (neither make use of "specialized"
agencies
or buro's with "garanties", nor need you an ad - so, contrary to a
lunch
it's à titre gratuit).
People should find Dyalog, IBM APL2, MicroAPL, APL*Win &c.&c within
the first ten hits, and yours should be the very first. It should
hook
in their brains. Make sure they can and will find you - and why!

Dick Bowman once compared APL with a snail, doomed to eternally carry
its house on its back (QQ). I dare to say that APL-vendors use(d) to
behave like hermits. So, holler the blessings of your products! Time
never was that ripe for it! The Internet - what an abundance of fish!
*\jk

After three readings, this post looks like a recommendation for
"Google Hacks", a book that has drawn mixed reviews at Amazon. But
your recommendations carry weight with me. If that's what this is,
I'll buy the book. Is that what it is?


That's the one. There is much more in it, a lot that I can't read, e.g.
a lot of code for fine tuning search formulae, probably for system
programmers & webmasters. The hints I gave for high ranking your site on
a search are very effective. E.g. they recommend to have the site in
different languages (I have it in three, working on the fourth, French,
takes to eternity for me...!) and change the homepage from time to time.
If you have in some pane frequent news messages, which occurs in any
dynamic product, then in a few weeks you'll see your rank surging.
(That's why Wikipedia is always on top, "I'm feeling lucky ..."). META
Keywords, they say, are ok to have them, but do nothing on ranking. META
description, on the contrary, does. Title does. Font size does, &c &c.
But, a funny thing is that if you try invisible texts in large fonts (in
background color e.g.) then you will get a penalty of three or six
months. They will of course never tell you their algorithm, they just
gave some tips & hints. There's a mechanism for punishing if you try to
trick them.
What I wanted to say is, you don't need to pay for advice on ranking -
it's in the book, this is all there is to it. And it works. I've built
several websites for other people - same thing.
Finally, I had three objectives with my own site:
- I just wanted a site
- it should be senseful & useful
- it should be found easily by Google

(oh, and don't forget to submit your URL with Google
and ... I didn't buy it, I had it from the library a few weeks)






.

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