Re: [telecom] Broadcasters Warn of Apocalypse in Dish's Ad-Skipping Service
- From: Pete Cresswell <PeteCress@xxxxxxxxxxxxxxxxxxxxxxxxxx>
- Date: Tue, 29 May 2012 20:55:42 -0400
Per Monty Solomon:
Broadcasters are claiming in federal lawsuits Thursday that Dish
Network's DVR service, which allows the automatic skipping of
commercials, breaches copyright law and retransmission agreements.
One solution to their problem might be commercials that most
people do not want to skip.
Seems like there has already been a trend in that direction over
the past several years - although I personally haven't watched
more than 20 seconds of *any* commercial in a lot longer than
that... the snippits I see look more entertaining and less
intrusive.
Understood that automated skip is qualitatively different from
fast-forward.... but people still have to explicitly invoke it.
A long time ago, when we used to go to Germany every year or two,
I observed that the commercials there were all run back-to-back
early in the evening. No shows... just continuous commercials.
State-run TV, I guess.... But when I brought it up, wondering
who on earth would watch them, people said "Sure, people watch
the commercials... they're entertaining..." And they were....
--
Pete Cresswell
.
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