Re: What if People Don't Take the Bait to Go Paperless? [Telecom]
- From: John David Galt <jdg@xxxxxxxxxxxxxxxxxxxxxxxxx>
- Date: Sun, 27 Sep 2009 19:19:41 -0400 (EDT)
Monty Solomon quotes the New York Times:
Large companies would love to use paperless billing rather than the
mail: it reduces their costs and at the same time allows chest
thumping about being green. But offering their customers positive
sweeteners hasn't been very effective. T-Mobile tried another tack: a
stick instead of a carrot. What woe it brought upon itself, however,
when it told customers it was time to switch or pay up.
AT&T doesn't yet charge, but it offers and encourages paperless
billing. However, about a year ago, I had to switch back -- because
AT&T's "paperless bills" are PDF files, and they began using a version
of Adobe newer than my computer can read. And I don't see why I
should upgrade.
Anyone who sends out files in proprietary formats to the public --
including owners of web sites -- should be using old versions, since
it's their job, and not each viewer's, to anticipate such problems.
.
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