Re: How do we get there from here?
- From: "Glen B" <no$pamwebmaster@no$pamforallspec.com>
- Date: Wed, 2 Nov 2005 11:42:57 -0500
"Bill H" <notme@xxxxxxxxx> wrote in message
news:qaadnda86cz70vXeRVn-pw@xxxxxxxxxxxxxx
> Glen:
>
> There are a __LOT__ of web sites I can't access unless I activate cookies.
> I can't tell you how often I try to do something on a web site and finally
> figure out I have cookies turned off...then have to open up my browser to
> cookies. Once I do that everything works.
>
> Is it possible you're trying too much? I often do this and things work
> out a little better when I embrace the limitations. :-)
In our market, you can't embrace "limitations". If you want to grow in a
distribution world like ours, you must break through the limitations to
provide the best products and services at the lowest price to everyone. The
easier you make the buying process, the more likely someone will be to buy.
If 10% of the potential shoppers can't view the web site at all, then we
have a problem. 10% of 5-10 million a year in potential sales is not
something you can just sweep under the rug! It's true that a large
percentage of web sites require cookies for navigation. Unfortunately, there
are still a lot of government firms and corporations that have strict
security regulations on browsing. Due to the rise in worm attacks, spyware,
and general spam, companies have tightened their security even more now.
>From dealing with such a large variety of unhappy shoppers, I can honestly
say that a lot of todays "standard web technology" is worthless for use on
public e-commerce sites. JS and basic CSS is supposed to be standard, but
you wouldn't believe the complaints we've gotten from shoppers regarding
mal-rendered pages or how slow(30 seconds to 2 minutes) our menu takes to
load. That is the main reason why we're rebuilding the web site.
cookie requirements for session management: out
Javascript menus: out
Javascript "extras" like auto-copy for address forms: stays
optional cookie usage for "last time you viewed product X" type stuff: stays
CSS is currently tested only under IE6 and the latest FF: CSS is out, in
favor of traditional formatting that all browsers can render. (unless
marketing decides otherwise)
Reliance upon lots of formatting and bordering images: out
I'm sure more major stuff will be brought up, but those are the major
culprits to our current shopping problems.
Glen
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