Re: For demo and flash lovers...
- From: "Fernando Nunes" <domusonline@xxxxxxxxx>
- Date: Wed, 17 Sep 2008 15:29:27 +0100
I think we all knew that video. It was discusses here before.
Take the opportunity to complain about the other ones... They even mention
some customers... and they're "flashy"... :P
On Wed, Sep 17, 2008 at 2:46 PM, Ian Michael Gumby <im_gumby@xxxxxxxxxxx>wrote:
On Sep 16, 7:53 pm, Fernando Nunes <domusonl...@xxxxxxxxx> wrote:
1. Access IBM TV:http://www.ibm.com/software/info/television/index.jsp?lang=en_us&cat=...
Scroll down
2. On the right side, there is a list of a lot of media titles.
until you find several Informix titles which include:Manager)
- Mr. Ambuj Goyal (current IBM Information Management General
message about IDS 11
- A funny video explaining why you don't see much of Informix
So what you see is the "lip service" from Ambush.
The second "video" is actually a botched job of an idea given to IBM.
(Gee I wonder who was the former IIUG board member who thought up the
idea... ;-)
But I digress.
The video is of a non descript office where no company name is
mentioned, or location, and a non-descript security guard tosses the
"reporter" out.
The original concept was for someone to make a mocumentary and visit
several actual customers sites where they will not give IDS references
but are large IDS customers.
It was to be done in the vein of Michael Moore's Roger and Me where
you are actually on a physical customer site or just outside of a
customer site.
So you could have one "movie" or a series of these events. Obviously
even with name of the customer "blacked out" or "blurred out" you can
still figure it out.
In the event that you can get a CTO or CIO for an on camera interview,
you black out the face and change the voice as if they are afraid to
let it be known that they are using IDS.
The point is that you would end up with a series of more funny scenes
that while "fake" let it be known that they are of actual customers.
A much greater impact than the "sanitized" but well produced (too well
produced) set of potential UTUBE and viral marketing.
And yet again, it shows that IBM does not understand viral marketing
and continues to fail miserably when it comes to selling IDS.
Instead of IDS, the IT industry's dirty little secret, you can now say
"IDS, IBM's sales force's best kept secret. Even they don't know
anything about it!"
Oh and yeah. Did you figure out who gifted IBM with this little gem?
(Something Stuart will deny...) :-)
But hey! What do I know?
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Fernando Nunes
Portugal
http://informix-technology.blogspot.com
My email works... but I don't check it frequently...
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