Re: completely OT: UK vs US radio



On 01/03/08 05:43 am Mike Barnes wrote:

In alt.usage.english, Sara Lorimer wrote:
TsuiDF <stephanie.mitchell@xxxxxxxxx> wrote:

Best public radio 'please donate now' gambit I ever heard whilst
living in the US was the station (in DC) that began its fund-raising
appeal with a voice-over saying 'And now -- Ravel's Bolero. We're
going to keep on playing it until we've raised $[whatever that hour's
target amount was].'

I rang immediately and donated the target figure.
I remember the pledge drive for WNYC in 2002. Ira Glass had recorded a
funny (somehow, it was) bit pointing out that terrorists had blown up
WNYC's transmitter. If _that_ wasn't enough to get you to donate, what
on earth could it take?

I remember the US public radio appeals for money being more irritating
than the advertisements on the commercial stations.


Irritating? Yes, and I tend not to listen much during pledge-drive weeks. But at least they're not trying to make me buy a whole bunch of stuff I don't need.

One thing I liked about WNYC was the shortening of the pledge-drive period if a certain target was met before that period started.

I do donate, but usually in my own good time near the end of the year. Here in Michigan, half the amount donated comes back in the form of a State tax credit anyway.

Perce
.



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