Re: Shot full of sugar



Oleg Lego <rat@xxxxxxxxxxxx> wrote

A quick check of the breakfast cereals in our pantry shows:

Kashi GOLean:
Manufactured for Kashi Company, La Jolla CA.
Not for sale outside Canada

General Mills Multi-Grain Cheerios:
Product of USA
General Mills Canada Corporation

Kellogg's Rice Krispies:
Proudly made in London, Ontario
Not for sale outside Canada

Kellogg's Special K Vanilla Almond:
and Kellogg's All-Bran:
Imported by Kellogg Canada Ltd.
Not for sale outside Canada

Interesting stuff. I am surprised by the "Not for sale outside Canada"
statement, and wonder why it's there, and what organization or
government requires it.

A common reason for export limitations is to protect distribution arrangements in other countries. If I have a contract with you granting you exclusive rights to distribute my product in your country, you would expect me to take what steps I could to deliver those exclusive rights. In some jurisdictions, I can use my trademark rights to stop parallel imports of my trademarked product from another of my markets if I have clearly refused re-export permission when selling into that other market.

It's also in my interest to enforce this if I formulate the product differently for the different markets, because I don't want extra-sweet cornflakes designed for the Scots palate to end up being spat out by savoury-loving [someone else], or because of different labelling or ingredient legislation from country to country.

Anyone care to add cereal box data from other countries?
--
Paul
In bocca al Lupo!
.



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