Re: "It's worth to pay..."?

"TOF" <fran_beta@xxxxxxxxxxx> wrote:
Dan wrote:
dontbother wrote:
From the online advert for Sunbelt's Kerio Personal Firewall:
http://www.sunbelt-software.com/Kerio.cfm

I'm not advertising the firewall, by the way. I use it on my wife's
omputer because, for some reason, Zone Alarm free version
65_722_000 wouldn't show up as an icon even though TaskManager said
that the client had loaded.

[quote]
Comparison table

Most products you test function for a month and then they stop. But
not the Sunbelt Kerio Personal Firewall. After 30 days, it shuts
down selected features, but will continue to run in 'free' mode".
The following table compares differences between Sunbelt Kerio
Personal Firewall running in a free mode vs. a full (paid) mode.
Here is the breakdown. It's worth to pay just $19.95 for the
difference!" [/quote]

This is an American company. I count three mistakes based on two
errors here and an optional comma.

What do others see?

I see proofreading is becoming a lost art. I'm not quite as good as
picking up on the minutia

OY! That

"Minutia" is singular; "minutiae" is plural.

would be singular.

"That" is always singular, so...

Also, the last sentence is just horrible:

"It's worth to pay just $19.95 for the difference!"

Recompose:

"These advantages make the extra $19.95 money well spent."

It's much easier to demonstrate how bad it is if one recasts a sentence
without changing most of the language and word order. In this case,

"It's worth paying just $19.95 for the difference!"

is good enough to show what was grammatically incorrect about the
original and to provide a grammatically correct and probably acceptable
sentence for an advert.

By changing vocabulary and word order etc., you're complaining about
style. That's always legit, of course, but it needs to be explained that
"these advantages of the paid version" is much clearer than the "the
difference" in the original, etc.

A good scientist doesn't change more than one
feature/factor/parameter/value/etc in a controlled experiment. If she
does, then she doesn't know what caused the previous failure.

--
Franke: EFL teacher and medical editor
Unmunged email: /at/hush.ai
Native speaker of American English, posting from Taiwan
It's all in the way you say it, innit?
.

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