Re: Best Buy: 9 out of 10 consumers clueless about HDTV

On Wed, 26 Sep 2007 22:26:30 -0700 Matthew Vaughan <matt-no-spam-109@xxxxxxxxxxxxxxxxxx> wrote:
| "Flasherly" <gjerrell@xxxxxx> wrote in message
| news:1190695989.706209.108720@xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
|> Best Buy: Consumers baffled by HDTV
|>
|> No.1 electronics seller says 90% of consumers in survey are confused
|> about high-definition televisions, while 50% underestimate cost of
|> buying, installing them.
|> By Parija B. Kavilanz, CNNMoney.com senior writer
|> September 24 2007: 2:06 PM EDT
|>
|> NEW YORK (CNNMoney.com) -- As Best Buy gears up for its important high-
|> definition TV sales months, a new survey from the No. 1 electronics
|> retailer reveals that almost 90 percent of Americans still don't
|> understand HDTVs - and close to 50 percent underestimate the cost of
|> buying one.
| ...
|
|> "You won't believe the number of times that someone will come in to a
|> Best Buy and say 'I just want a flat TV,'" Mohan said.
|
| This is not too surprising. My impression is that a large proportion of
| people don't much care about HD per se. They do think a flat TV is
| desirable, but don't really care what resolution it is. So yes, some of this
| is confusion about what it takes to really get HD (not surprising, since it
| frankly is very confusing, and isn't getting any better, even now nearly 10
| years after HD broadcasts started) but also a significant lack of interest
| in HD in the first place.

I'm one of those that don't care much about HD. A lot of that is because
there still isn't much HD programming. But a lot of it is because HD is
saddled with some mix of bad programming (e.g. most OTA programming for
the "masses" is what I consider bad programming ... personal opinion for
those who have arrived online in the past 15 years and don't understand
that this is a place of opinions) and bad transmission (e.g. cable and
satellite providers that soften the picture with harder compression to
regain bandwidth for additional programming channels).

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