Re: Targeted advertising (was Re: ASR-DC in December)

On 26/11/10 01:52, SteveD wrote:
On Thu, 25 Nov 2010 20:22:51 +0000, Bernard Peek <bap@xxxxxxxxxx> wrote:

They try quite hard to avoid showing ads to people who aren't going to buy.

Is it possible, though, to convince advertisers that a given target will
buy more $client_product if shown _no ads at all_?

Based on what I've run into over the years, advertisers appear to operate
on the assumption that if they shove enough brightly colored whatever in
front of people, said people will be subconciously influenced to buy the
relevant product at some point.

It's not just an assumption. It's been thoroughly tested and it works.
It works even on the people who say they aren't influenced by advertising.

It's not a case of "should we send
advertising at all" but "what advertising are we going to send several
metric boatloads of".

You can over do it though and antagonise a section of the audience.
Advertisers play the odds and know roughly how much advertising will
increase sales and when to stop.




--
Bernard Peek
bap@xxxxxxxxxx
.

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