Sox and Pinstripes debuts

Here's the press release introducing Sox and Pinstripes
(www.soxandpinstripes.com), a site where readers discuss and debate
all things Red Sox, Yankees and baseball. We invite you to become a
regular!

Thanks,

Jeff

Blogging baseball's greatest rivalry

Duo launches Sox and Pinstripes, a blog where readers can celebrate,
discuss and debate all things Red Sox, Yankees and baseball

Orlando - Yankees-Red Sox. Red Sox-Yankees. You might disagree which
team is first, but one point is certain - this is the most storied and
heated rivalry in all of baseball. Maybe in all of sports. Now that
spring training has started, and opening day nears, a Boston Red Sox
fan and a New York Yankees fan have united to create a blog and web
site where readers can celebrate, discuss and debate all things Red
Sox, Yankees and baseball.

Jeff Louderback, a professional journalist and author, and a lifelong
Red Sox fan; and Vincent Mercandetti, a broadcast journalism student
at Quinnipiac University and a lifelong Yankees fan, launched Sox and
Pinstripes (www.soxandpinstripes.com) on February 25.

"Blogging is a form of journalism that is becoming more popular and
recognized as each week passes - especially in the world of sports,"
Louderback said. "It is natural that we would create a blog dedicated
to the greatest and most heated rivalry in sports. There's no doubt
that Red Sox fans and Yankees fans are dedicated, and they like to
demonstrate that devotion by reading and posting on blogs."

The idea for Sox and Pinstripes was hatched last fall, after the World
Series ended. Louderback, a former sportswriter for a daily newspaper
in Ohio who has written freelance features his entire 16-year career
and also serves as senior editor of OverTime Magazine (a national
business and lifestyle magazine for and about professional athletes),
had started BoSox Banter (www.bosoxbanter.mlblogs.com), a Red Sox-
specific blog. He was so impressed with the following of Red Sox and
Yankees fans that he approached Mercandetti about developing Sox and
Pinstripes.

Designed by writer and web designer Eyal Goldshmid, the site features
a multitude of links to sports and baseball news web sites, media
outlets that cover the Red Sox and Yankees, minor league affiliates of
both teams, and blogs about baseball, Red Sox and the Yankees. Sox and
Pinstripes will also include Q&As with media members who cover the Sox
and Yankees, original articles on top prospects of both teams and
occasional guest columns from baseball figures.

"Baseball is not just a sport to many Red Sox and Yankees fans, it is
a passion," Louderback said. "Sox and Pinstripes will have daily
postings throughout spring training, the regular season, the post
season and the off-season. For many fans of both teams, baseball is
year-round."

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