- From: "Alex W." <ingilt@xxxxxxxxxxx>
- Date: Thu, 17 Dec 2009 00:07:04 +0000
Saw this on a blog. It appears to be a scheme to raise the
quality and expertise of staff in the retail business. Good
thing, pintless, or publicity stunt? Discuss.
Sometimes, it really is possible to judge a book by its cover.
From the moment you walk into a cigar shop, you take a quick lookat its inventory and get a sense for the entire establishment. If
the shelves are packed with low-end sticks, the discerning smoker
will figure out pretty quickly that another tobacconist may be a
better fit. And, there are the lounges you enter with everything
from established favorites to rare and exciting cigars. Most of
the time, you'll be able to get exactly what you want. In both
cases, however, there is always the risk that you'll talk to
someone who doesn't know what he's doing. Not every staff member
is a great hire, and just because some great inventory is in the
humidor, it doesn't mean the proprietor knows what he has.
Tobacconist University, founded by Jorge Armenteros, is trying to
solve this problem. The organization, sponsored by Padron (a hell
of an endorsement, frankly), provides a baseline education and
testing structure to demonstrate to consumers that a retailer is
knowledgeable. Simply, if you have a question about a cigar, the
goal of the Tobacconist University certification program is to
make you comfortable asking and confident in the answer.
- Prev by Date: Re: OT: Nice summary of the present
- Next by Date: Re: OT: Nice summary of the present
- Previous by thread: OT: Nice summary of the present
- Next by thread: Re: Tobacconist University