Re: coffee rant




"Miss Elaine Eos" <Misc@xxxxxxxxxxxxxxxxxxxxxxxx> wrote in message
news:Misc-6D81A1.21411128082008@xxxxxxxxxxxxxxxxxxxxxxxx


How am I, a mere human -- and barely that before my coffee! -- supposed
to analyze the global impact (and fairness of trade) of my local coffee
supplying establishments?


You can't.

What you can do, however, is to avoid the corporate machine. Get your
coffee from small, independent retailers. Many of them will go to great
lengths to source good coffee directly from producers (either estates or
cooperatives of small growers) away from the supply chain of the
international market. IME, while you may not always be able to get
precisely the bean or blend you are hankering for, not only is the coffee
better (fresher beans, often roasted only when it hits the retailer) but you
should be able to get detailed information on the origin of the beans.

It's the same with other products. If you don't want to buy what the
multinationals are pushing, find small independents. You can buy your wine
from the supermarket, or you can go to the boutique aficionado merchant who
will, in all likelihood, have been to the vineyard and be on first-name
terms with the grower. Ditto vegetables, chocolate, meat etc. I've just
sourced a farmer in Wales who will send me salt-marsh lamb directly from his
farm without the detour via the big abattoirs and meatpacking plants that
service the supermarkets.


.



Relevant Pages

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