Re: Drew Estates Liga Privada No. 9


"Tex" <JessAlanFields@xxxxxxxxx> wrote in message
news:a8e1930f-c0f7-4bdf-8ffa-11058895a270@xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx



I've heard from a few others in the industry that Steve Saka is trying
to steer Drew Estate into a more mainstream cigar company with these
new blends... Liga Privada, Chateau Real... both good cigars, and I
can't wait to see what more they have coming!

==============

While I'm not a particular fan of Drew Estate, why would it be a good idea
to be "more mainstream"? To be more mainstream also means have more
competition while being more samey, to be a smaller fish in a bigger pond
while losing some individuality. The Cubans could afford it because in
their chosen market -- Cuban cigars -- the firms all belong to the same
outfit and do not really compete with each other, so the increasing
sameyness and blandness was not a fatal drawback. Can Drew Estate do this?


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