"AM switch off is premature"
- From: "Mike Terry" <miketerry73@xxxxxxxxxxxxxx>
- Date: Wed, 28 Nov 2007 17:29:50 -0000
Radio Today
28 November 2007
An analogue switch-off in the next two years would be "premature", according
to talkSPORT's chief executive. In an interview with RadioWorks, Scott
Taunton says he believes the "thought of switching off services in 2009,
given the number of sets that exist and the lack of DAB sets elsewhere would
be premature".
Ralph Bernard, who last week stepped down as Chief Executive of GCap Media
told Marketing Week that digital radio will not flourish until the
Government sets a date for switching off analogue transmitters, so the
industry can form a "business plan that makes sense".
"In the original consultation from Ofcom there was suggestion that we would
look at the AM frequency in 2009," Taunton told Radio Works' Stan Park, "and
whilst not explicitly stated I think you could read into that in 2009 you
may well be looking at a switch of date for AM in order to accommodate a
digital future for some of the smaller FM services."
The updated Future of Radio consultation published last week by Ofcom failed
to provide any suggestions for a possible switch to digital, stating only
that all upcoming analogue licences will be extended to the end of 2015.
However Taunton warns the industry not to "have a knee jerk reaction and
start turning off AM services."
Taunton is Chief Executive of national AM service talkSPORT. A second sister
service, Talk Radio, will launch in Summer 2008 on Channel 4's national
digital multiplex. Former Five Live managing editor, Moz Dee, will be
programme director for both services.
http://www.radiotoday.co.uk/news.php?extend.2756
To hear more of RadioWorks interview with Scott Taunton, including his
thoughts on UTV Radio buying Emap's portfolio of stations, click here.
http://www.radioworks.co.uk/content.php?sec_id=1&pg=64
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