Re: Honda robot advert

Richard L wrote:

I wonder. It's a bit of a pie-in-the-sky business model, isn't it?
Channel 4 would be launching new stations into an already saturated
radio market, using a transmission format which is inaccessible to
almost the entire installed base. How would you sell that to
advertisers and sponsors?

DAB+ may cut transmission costs for the broadcaster, but what's the
good of that if it excludes most of the potential audience at the same
time? It might work if Channel 4 can come up with a killer station
concept that would drive punters helplessly into Currys to buy new
radios -- but killer concepts are harder to find than they used to be.

Well I don't have to worry about the business model for DAB+, I'll let Channel 4 worry about that, but it looks rather like they do want to go for it.

Richard E.
.

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