DRM loosing the battle?

Private broadcaster is putting US HD-transmitter into production. Is DRM
going to loose the battle?

http://www.bdcast.com/news/index.php?o=full&news_id=83

NEWSROOM

BE ANNOUNCES FIRST HD RADIO SYSTEM SOLD INTO EUROPE
BE implementation of HD Radio technology overcomes Switzerland
mountainous terrain and narrow frequency spacing to record first sale of
technology in Europe
June 28th, 2006 - A watershed moment in HD Radio? history took place this
week when Broadcast Electronics (BE) announced the purchase of a BE HD
Radio system by Swiss station 88 Radio Sunshine.

The purchase marks the first HD Radio system sold into Europe, and
successfully concludes several months of HD Radio testing in mountainous
Switzerland where FMs are spaced 100 kHz apart on the dial. The system
was put into service in April, and was presented at HD Radio Days in
Lucerne, Switzerland, on June 28 and 29 as the first public demonstration
of HD Radio in Europe. At the event, participants from around the world
experienced HD Radio under various conditions, including a trip through
the topographically challenging Swiss Alps on a bus fitted with HD Radio.

?BE?s implementation of the HD Radio system easily met all our digital
requirements, even exceeding technical expectations despite our
mountainous coverage area,? said Markus Ruoss, principal owner of 88
Radio Sunshine, a private commercial radio station located in Lucerne,
Switzerland.

Field-strength measurements of HD Radio broadcasts on Radio Sunshine
exceeded acceptable levels, giving the station a green light to begin
uninterrupted HD Radio broadcasts on its main and eventually some of its
12 boosters and translators in the region. Radio Sunshine is operating HD
Radio broadcasting under voluntary status with the Switzerland Office for
Communication (OFCOM).

The economic advantages of being able to share HD Radio tuners marketed
in the U.S. as well as continuing analog FM broadcasts after digital
conversion appeal to the broadcaster, as well as other broadcasters in
Europe, Asia and Latin America.

?We?re seeing a huge ripple affect that started with the U.S. adoption of
HD Radio technology and is moving across the globe, mainly because this
is a digital technology that works with existing analog radio.
Broadcasters aren?t required to give up their current listeners to go
digital,? said John Macdonald, BE Europe, Middle East and Africa Sales
Manager.

BE is currently sponsoring testing of HD Radio in Puerto Rico, New
Zealand, Thailand, Poland, France and elsewhere around the world.

"We applaud Broadcast Electronics for its continued role leading the
global expansion of HD Radio broadcasting," said Robert Struble,
President and CEO of iBiquity Digital Corporation, the developer and
licensor of HD Radio technology. ?The HD Radio system offers AM and FM
broadcasters throughout the world an efficient means for upgrading to
digital broadcasting without the costly requirement of additional
spectrum. BE?s installation in Switzerland is just the start of HD Radio
technology?s impact on broadcasting around the world.?

ABOUT BROADCAST ELECTRONICS
Broadcast Electronics? (BE) is the premier provider of mission-critical
solutions for over-the-air and Internet radio. Our products encompass
program generation, audio and data management, interfacility transport,
and analog and digital transmission. For more than four decades, our
pioneering developments have set industry standards for innovation and
reliability, while providing broadcasters with new options for
operational productivity and income generation. BE is headquartered in
Quincy, Illinois and is represented worldwide by our network of local
representatives.
.

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