Re: Summer marketing plans for DAB


"Mike Terry" <miketerry73@xxxxxxxxxxxxxx> wrote in message
news:4f0sg9F1h7n87U2@xxxxxxxxxxxxxxxxx
The Digital Radio Development Bureau are planning a 100,000 pounds
marketing
campaign, this summer with a series of tactical press ads to appear in a
broad cross section of national newspapers.

The ads, which are content driven, highlight the breadth of programming
available on DAB digital radio stations. For the most part they will
appear
around TV listings and in weekend supplements, although the nature of the
creative allows for topical executions to appear in other sections when
appropriate.
Ian Dickens, chief executive DRDB said: "Consumers want DAB digital radios
for the programmes that come out of the box and this campaign highlights
the
different genres available on DAB, in a witty, simple way. This is the
first
time the DRDB has used print advertising to reach radio listeners. We
think
the campaign will bring a good balance to the promotional work our radio
stakeholders continue to deliver on air."

With the strap line "More Stations. More Choice", the first ad runs in The
Times and The Guardian on June 19 and continues weekly through the end of
July. Ads then run from the beginning of October until the end of
November,
making it a four month campaign in total.

Posted by: RM on Saturday, June 10, 2006 - 10:02 AM - Radio Today
http://www.radiotoday.co.uk/modules.php?op=modload&name=News&file=article&sid=828&mode=thread&order=0&thold=0



"highlight the breadth"

Yup, never mind the quality, feel the width.


.

Relevant Pages

  • Summer marketing plans for DAB
    ... The Digital Radio Development Bureau are planning a 100,000 pounds marketing ... The ads, which are content driven, highlight the breadth of programming ... available on DAB digital radio stations. ... for the programmes that come out of the box and this campaign highlights the ...
    (alt.radio.digital)
  • Re: OT: Dennis Hoppers in-Fidelity
    ... So maybe those types of ads won't last. ... introduced a campaign with Dennis Hopper, ... The switch is meant to remind baby boomers of the "flower ... Geico is running a commercial and a print ad depicting a VW bus ...
    (rec.music.dylan)
  • Ind: Fear and loathing in the nastiest campaign ever
    ... Fear and loathing in the nastiest campaign ever ... voters are yearning for the return of TV ads ... Democrat Chris Coons when she expressed surprise that the Constitution ... The Angel of Death This grotesque spot urges voters in Colorado to ...
    (alt.politics.bush)
  • Re: Obama Buys First Video Game Campaign Ads
    ... ads in online video games. ... a campaign spokesman said on Wednesday. ... The ads appear in games as banners or billboards with an image of Obama, ...
    (soc.retirement)
  • Re: Maybe Bush Was "Framed" By The Leftists To Look Like A Jerk?
    ... it is a campaign ad. ... So the ads won't call it Obamacare, but there will still be ads, just ... would have much of an influence on the election. ... Who would administer this political censorship? ...
    (soc.retirement)