Re: DAB Digital Radio Sales Top Three Million



Mike Terry wrote:
2 May 2006


.. More than 11% of the population now lives in a DAB household (Rajar Q4/05)
Does that mean 11% of households have a DAB radio in a cupboard somewhere??

.. Over one fifth (21%) of the money spent on radio sets is on DAB products
(GfK, March 06)
Partly because DAB sets are more expensive than analogue sets.

.. More than 30 million adults (60%) are DAB aware (Ipsos MORI)
But are they aware of the sh*te sound quality??



The industry expects a significant uptake of DAB radios during
the FIFA World Cup and throughout the summer, especially hand-held devices,
with sport being a key driver to purchase.

So stations that broadcast mostly basic speech.
So looks like DAB is becoming the new medium wave.
Fan bl*dy tastic :(


Convergence of form factors is also proving popular with consumers as the
first DAB/MP3 products enter the market this year.
I thought such products had been around for a few years now.

Personally I've been on the look out for a good FM/MP3 personal stereo.

Richard E.
.



Relevant Pages

  • Re: Nick Piggott takes on The Register - and loses
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  • Re: Ask EU - radios
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  • Re: DAB Feedback 11/01/02
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  • Re: Big Analogue Switch Off
    ... The count is for how many households have 1 or more DAB sets, ... the criteria was when 75% of listening to the nationals was on DAB ... And the figure for DAB sets sold is misleading as well. ...
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  • Re: DAB Feedback 11/01/02
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