Re: "crystal-clear reception"



On Mon, 24 Oct 2005 21:06:50 GMT, "DAB sounds worse than FM"
<dab.is@xxxxxxxxxxx> wrote:

>Scott wrote:
>> On Mon, 24 Oct 2005 19:26:08 +0100, Mike O'Sullivan <mike@xxxxxxxxxxx>
>> wrote:
>>
>>> Just this minute heard a Pure DAB radio described as providing
>>> "Crystal-Clear" reception, much better than FM. This is The Gadget
>>> Show on Channel 5.
>>>
>>> Ho-hum!
>>
>> The Advertising Standards Authority consider the term unacceptable:
>> http://www.asa.org.uk/asa/adjudications/non_broadcast/Adjudication+Details.htm?Adjudication_id=40333
>
>
>Presumably it wasn't in an advert though.

I think you are right. It was editorial comment. But I was making
the general point that the ASA (who now cover broadcast and non
broadcast media BTW) had officially disapproved the term.

Scott
.



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