Re: jpeg or raw?



"Corporate Photographer London" <grant@xxxxxxxxxxxxxxxxxxx> wrote in message
news:2e0cc844-f3b9-4033-9634-c8b01eff490e@xxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
I am a corporate photographer shooting for a variety of clients. I
supply high res jpges and to date have had no requests for raw files.
Should I change and start offering this option? I know raw are better
files, but do clients need them? Does anyone else supply corporate
clients with raw files? Grant

I read an interview of a top-end photographer. I don't entirely agree with
his view but he said that clients were hiring him to produce images, and all
the vision and work that went with that. He felt that giving clients raw
files would allow them to fiddle and produce something that wasn't in line
with that process and he wasn't a "gun for hire".

I'm borrowing from game development here but if you're putting your name to
something it's probably a very good idea to be careful about exactly what
you're putting your name to. The other thing is that the more rights you
sign away the bigger the price you should demand. Somewhere in here is a
delicate balance that helps both you *and* the client succeed.

It takes a lot of skill, luck, and hard work to be a AAA photographer. I
doubt I'll ever be in that league but the basic principles of production are
sound. Giving away your raw files and presets is like, say, giving away
sourcecode and art assets. A handful might do something great but 90% are
just going to produce hobbyist drivel. That's no judgement, just reality.

--
Charles E Hardwidge

.



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